The Role

MultiSensor AI is seeking a hands-on Territory Sales Manager to develop new business and expand customer relationships across assigned Southern European markets. Reporting to the Head of EMEA Sales, this role will execute the regional sales plan through disciplined prospecting, solution-based selling, and account development.

This is an individual-contributor role with ownership of an assigned territory and sales target, rather than responsibility for the wider EMEA organization or people management. The successful candidate will work closely with Mike and internal technical teams to move opportunities from initial discovery through commercial close and account expansion.

Key Responsibilities

· Territory execution: Build and execute an account and territory plan with the Head of EMEA Sales, delivering against agreed revenue, pipeline, and customer-growth targets.

· New business development: Identify, prospect, and qualify new customers through research, networking, cold outreach, industry events, and field engagement.

· Solution-based selling: Communicate the value of MSAI’s IoT and software solutions in improving equipment reliability, safety, and operational performance. Translate customer challenges into clear business cases.

· Full-cycle sales: Manage opportunities from prospecting and discovery through demonstrations, proposals, negotiation, and closing, involving Mike and technical specialists as needed and working within approved commercial parameters.

· Account expansion: Build trusted relationships with operations, maintenance, engineering, and commercial stakeholders.



Identify opportunities to extend successful deployments across additional assets, sites, and business units.

· Partner engagement: Develop opportunities alongside regional channel and integration partners, supporting joint prospecting and customer engagement under the EMEA partner strategy.

· Cross-functional collaboration: Work with marketing, product, technical, and customer success teams to qualify requirements, coordinate evaluations, and ensure a clear handoff from sale to deployment.

· Pipeline and forecasting: Maintain accurate account and opportunity records in HubSpot, including qualification, next steps, deal values, and close dates. Provide regular forecasts and flag risks early.

· Market intelligence: Share customer feedback, competitive insights, and market developments with Mike and the wider team to inform regional priorities and product positioning.

Qualifications

· Relevant experience: Typically, 5+ years of B2B sales experience in industrial technology, IoT, SaaS, reliability and condition monitoring, or related technical solutions.

· Sales results: Demonstrated success generating pipeline, winning new customers, and developing existing accounts against an individual sales target.

· Prospecting capability: Comfortable with outbound prospecting, cold outreach, and in-person customer engagement.





· Consultative approach: Able to understand operational challenges and explain technical solutions in practical business terms, with support from technical colleagues.

· Commercial skills: Strong communication, presentation, negotiation, and relationship-building abilities.

· Sector exposure: Experience selling into industrial, logistics, data center, renewable energy, or utility customers is preferred.

· Languages: Professional fluency in English and the primary language of the assigned market. Spanish is required for a Spain-based territory; Italian or French is required for the corresponding market. Additional European languages are an advantage.

· Working style: Self-directed, organized, accountable, and receptive to coaching, with the ability to collaborate across countries and functions.

· Location and mobility: Based in Spain, Italy, or France, with the right to work in the country of employment and willingness to travel up to 50%. No relocation package or visa sponsorship is offered.

Compensation and Opportunity The role carries an annual gross base salary of €120,000. Any variable compensation and benefits will be confirmed separately through the applicable compensation plan and local employment arrangements.

- This position offers the opportunity to build a territory with guidance from the Head of EMEA Sales, develop enterprise-selling capabilities, and contribute directly to MSAI’s European growth. Success will be measured through revenue delivery, qualified pipeline creation, customer expansion, and consistent sales execution.

📌 Sales Manager, Southern Europe (Madrid)
🏢 MultiSensor AI
📍 Madrid