27 sep
|
Logitech
|
Camas
Experteer Overview
In this role you drive eB2B channel marketing for Logitech for Business, shaping strategy and creative execution across Amazon for Business and top resellers. You’ll align general marketing with regional needs to boost brand differentiation and pipeline in high-growth digital marketplaces. You will lead cross-functional collaboration, experimentation, and performance measurement to maximize RoAS and sales velocity. This position offers a global impact with hands-on leadership in a fast-growing, customer-focused marketplace.
Compensaciones / Beneficios
• Develop and activate channel marketing plans for Amazon for Business and key eB2B resellers (e.g., CDW, Insight, Staples, MediaMarkt)
• Collaborate with L4B Global Marketing, Channel, Amazon, DTB, Product Marketing and BG teams to align objectives with global strategies
• Introduce innovations and best practices to optimize digital L4B channel performance using marketplace personalization tactics
• Drive regional investment recommendations to grow eB2B channels
• Create high-converting ads, assets, and EPC/A+ content with designers and copywriters
• Lead A/B testing and experimentation to maximize RoAS and pipeline outcomes
• Define and report core KPIs (CTR, conversions, pipeline contribution, sales velocity) using Amazon Marketing Cloud and internal dashboards
• Foster cross-functional alignment to ensure unified GTM approaches and share actionable insights
• Maintain brand standards and adapt campaigns to regional marketplace nuances
Responsabilidades
• Bachelor's degree in Marketing, Business, or related field; MBA a plus
• 5+ years of B2B or channel marketing with direct Amazon or digital eB2B reseller experience
• Proven digital advertising, A/B testing, and campaign analytics skills
• Familiarity with B2B buying cycles, pipeline management, and demand generation
• Experience managing agency and creative partnerships
• Excellent communication, project management, and cross-functional leadership
• International marketing experience or sensitivity to global environments valued
Requisitos principales
• Medical Coverage
• 401(k) Plans
• Flexible Spending Accounts
• Employee Share Purchase Plan (ESPP)
• Paid Time Off
• Parental Leave
📌 Global eB Channel Marketing Manager (Camas)
🏢 Logitech
📍 Camas