- Relevant skills and experience will be listed so you know why those jobs are a match## Job Description| | || - | - | - | - | - | - || | | - | | | | | | || **Omnichannel Trade Lead** | | | | || | | | | || | | | | |**Role Purpose**The Omnichannel Trade Lead defines and leads the omnichannel activation strategy for the assigned category, ensuring strong alignment between brand strategy and execution across all channels (pharmacy, detailing, e Commerce, CRM, Bayer Club, retail media and POS). This role owns the Commercial Activation Materials (CAM) and is fully accountable for driving sell-out performance. It plays a key role in accelerating category growth, elevating shopper experience, and ensuring consistent, high-quality execution across all touchpoints.**Key Responsibilities****Omnichannel Strategy & Planning*** Define and lead the 360o omnichannel activation strategy for the category.* Translate brand strategy into clear, actionable plans by channel and shopper.* Build and own the Annual Commercial Activation Plan (MAC) for each brand/category.* Ensure integration of all activation levers into a single, insight-driven roadmap.**Campaign Leadership & Execution*** Lead end-to-end delivery of campaigns, including launches, promotions and visibility initiatives.* Ensure consistency of messaging and execution across all channels.* Work closely with Sales to guarantee feasibility and maximize in-market impact.* Ensure excellence in execution across all activation touchpoints.**Cross-Functional Leadership*** Act as a strategic partner to Marketing, Digital, Sales and Medical teams.* Provide clear direction to Detailing, Merchandising and POSM teams.* Review and approve activation materials,



ensuring alignment with strategy and compliance standards.* Drive alignment and decision-making across cross-functional teams.**Performance & Optimization*** Monitor and evaluate performance of activations (visibility, conversion, sell-out).* Lead post-campaign analysis and define improvement actions.* Generate actionable insights to continuously optimize strategies and execution.**Stakeholder Management**Internal:* Marketing, Digital and Sales* Medical & Regulatory Affairs* Integral Marketing (GCBU)* Brand and Channel teams External:* Agencies and suppliers**Requirements****Education*** Bachelor's degree in Business or related field* Master's degree in Digital Marketing or e Business (preferred)**Experience*** 7+ years of experience in Trade Marketing within FMCG or Pharmaceutical industry* Proven experience delivering business impact and driving sell-out growth* Previous exposure to Sales environments* Strong understanding of channels and customer dynamics**Skills & Competencies*** Strong influencing and stakeholder management skills* Clear and effective communication* Solid analytical and problem-solving capabilities* Ability to manage complexity and prioritize effectively* Strategic mindset with strong business understanding* Results-driven and proactive approach**Languages*** Spanish: fluent* English: advanced| | || - | - | - || | | || | | || | || - | - | - | - | - || | | | | || **Application Period:** | 27/07/2026 - 10/08/2026 | **Reference Code:** | 873996 | || **Division:** | Consumer Health | **Location:** | Spain: Cataluña: Barcelona | || **Functional Area:** | Marketing | **Position Grade:** | VS 1.1 | || **Employment Type:** | Regular | **Work Time:** | Regular | || | || - | - | - || | | || | | || **Contact Us** | | || | | || **Address** | **Telephone** | **E-Mail** || Av. Baix Llobregat, 3, 08970 Sant Joan Despí, Barcelona, Espanya | | | - | | +34 93 495 69 99 | | | | - | | talentacquisition@ | || | || | | || | | |Get Matched Upload your resume and see jobs that match your skills and experience### How to use Bayer's job search Find the job matching your skills, experience, and interests within seconds. Learn how Bayer's new intelligent job search enabled you to find the perf...### Bayer | Who We Are Every day, we put our knowledge and skills to work on behalf of humankind, inventing and delivering high-quality products that help make life just a l...## Perks and Benefits### Inclusion & Diversity Be you and feel a sense of belonging in an inclusive working culture### Work-Life Balance Build a career that you can be proud of in balance with your private life### Work with Purpose Drive our vision "Health for all, hunger for none"### Competitive Pay Expect fair compensation and equal opportunities for all our employees### Empowerment Thrive in an environment that gives you, and everyone, opportunities to succeed#J-18808-Ljbffr

📌 Omnichannel Trade Lead (Barcelona)
🏢 Bayer
📍 Barcelona