Global Head of Consumer Data (Barcelona)

Global Head of Consumer Data (Barcelona)

27 sep
|
Puig
|
Barcelona

27 sep

Puig

Barcelona

Location: Barcelona or Paris (with regular travels to Barcelona)

Si desea saber un poco más sobre esta oportunidad, o está considerando presentar su candidatura, por favor, lea la siguiente información del puesto.
Language: English (mandatory) – Spanish is a strong plus

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Job description
Location: Barcelona or Paris (with regular travels to Barcelona)
Language: English (mandatory) – Spanish is a strong plus

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The Opportunity
Location: Barcelona or Paris (with regular travels to Barcelona)
Language: English (mandatory) – Spanish is a strong plus

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What you'll get to do
1. Product Ownership

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- Act as the business owner for key consumer data products and platforms, including:

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- Consumer C360 Datamart (Golden Record)
- Bloomreach (1:many marketing automation: data, new features, new channels)
- Preference Center (consent & privacy preferences)
- Loyal Guru (loyalty platform)
- Partner closely with the Global Retail team on:

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- Connect.U (1:1 clienteling: data, new features)
- Responsibilities include:

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- Defining business requirements and translating them into clear, actionable specifications for Tech teams.
- Prioritizing product roadmaps and ensuring timely delivery of enhancements and new capabilities, while sharing progress within the organization.
- Evaluating and integrating new features, channels, and data flows to support CRM and consumer engagement strategies.
- Ensuring platforms evolve to support first-party data collection, personalization, loyalty growth, and advocacy.
- Acting as the primary point of contact for Integral CRM, brands, and markets regarding consumer data tools, management, and capabilities.

2. Expertise Development, Strategic Projects & Global Collaboration

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- Work closely with Brands, Markets, and cross-functional teams (Global CRM, Tech, Insights, Legal) to understand their strategies, roadmaps, and specific needs related to consumer data, ensuring strong collaboration across functions and stakeholders.
- Anticipate brand

📌 Global Head of Consumer Data (Barcelona)
🏢 Puig
📍 Barcelona

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