Overview In this role you will own the demand strategy and go-to-market for Deel’s emerging product lines, driving full-funnel demand through non-paid channels. You’ll partner with Sales, Growth Marketing, Product Marketing, and regional teams to build a scalable AI-powered demand engine. The position blends strategic planning with hands-on execution, optimizing campaigns and testing channels to accelerate pipeline growth. You’ll influence cross-functional stakeholders and leverage AI to move faster and smarter, shaping how Deel scales new products globally. Compensaciones / Ventajas * Stock grant opportunities * Remote work flexibility * WeWork access (optional) * Competitive total rewards and benefits * Equity and growth-focused perks * Inclusive workplace culture Responsabilidades * Set quarterly demand strategy and growth targets with Sales, Product Marketing, and regional teams * Design integrated demand architectures across owned, earned, partnership, and emerging channels using AI to forecast performance * Own demand generation across non-paid channels: content syndication, partnerships, affiliates, review sites, lead buys, webinars, and emerging sources * Use AI agents to generate and test campaign messaging; build automations to reduce manual work * Research new platforms, establish ROI frameworks, and quickly kill underperformers * Partner with Sales, Product Marketing,



and regional teams to align strategy and drive conversions * Track efficiency metrics (CPL, cost per SQO, pipeline ROI); automate reporting and optimize based on feedback loops Requisitos principales * 8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred) * Proven track record building campaigns that deliver pipeline and revenue at scale * Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads, SQOs, pipeline) * Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI * Hands-on builder mentality: experiment from idea to launch to analysis * Comfort with AI tools and eagerness to use them to move faster * Exceptional collaboration skills and ability to influence without authority * Executive presence for presenting insights at leadership level * Autonomous, data-driven, self-motivated with fast-paced adaptability * Fluency in analytics tools, reporting, and dashboard development * Fluent in written and spoken English * collaboration * analytical mindset * execution focus * AI tools and agents * LLMs and automation for campaign creation, testing, and optimization * forecasting and analytics

📌 Senior Demand Generation Manager (Tarragona)
🏢 Deel
📍 Tarragona