Overview In this role you will lead digital marketing and communication efforts to elevate brand visibility and support growth for Power Technique South Europe. You’ll guide a team to deliver impactful campaigns across digital channels aligned with corporate and regional priorities. Using data-driven insights, you’ll shape content strategies and drive cross-functional collaboration to deliver measurable impact. A strong hook is the chance to influence regional marketing at a global industrial leader and shape customer-facing initiatives. Compensaciones / Beneficios * adaptable working arrangements * pension plan * health and life insurance * exclusive product discounts * seasonal bonuses * childcare vouchers Responsabilidades * Develop and execute annual digital marketing and communication strategies * Interface between division, sales and marketing/communication teams to feedback on product information and market trends * Define and monitor KPIs for campaigns and propose corrective actions * Manage and optimize content across websites, social media, email, and digital advertising * Organize customer events and coordinate product pages,



success stories and pricing updates for strong customer communication * Create synergies between sales and marketing to maximize ROI of activities * Maintain and update product databases and digital catalogs * Conduct competitive benchmarking and market analysis to inform strategy * Align regional marketing goals with BLMs and their teams * Launch and manage CRM campaigns and share insights with stakeholders * Lead, coach, train and manage the team to achieve marketing goals Requisitos principales * Bachelor’s or master’s degree in marketing, Communications, Digital Media, or related field * 5–7 years of experience in digital marketing and communications, preferably in a multinational or industrial setting * Proficiency in Google Analytics, Adobe Creative Suite, CMS platforms, and CRM systems such as C4C * Strong project management, analytical, and interpersonal skills * Multilingual capabilities (Spanish, English, Italian, Portuguese) are a plus * strong leadership and people management * excellent communication and collaboration * analytical mindset * Google Analytics * Adobe Creative Suite * CMS platforms

📌 Regional Digital Marketing & Communication Manager (Álava)
🏢 Atlas Copco
📍 Álava