Product Manager - Hemostasis (Spain & Portugal) (Barcelona)

Product Manager - Hemostasis (Spain & Portugal) (Barcelona)

26 sep
|
Werfen
|
Barcelona

26 sep

Werfen

Barcelona

Product Manager - Hemostasis (Spain & Portugal) Product Manager - Hemostasis (Spain & Portugal)

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Job Summary

The Product Manager defines and implements strategies addressed to market requirements for the product menu. Performs product management and prepares a marketing support program for a dedicated product line. Provides marketing assistance to field personnel and customers. Leverages scientific expertise to ensure the achievement of the objectives set for the Business Line and collaborate with cross-functional teams to shape tactics, navigate regulatory landscapes, and drive product success.

Key Accountabilities

- Prepare the launch of new products: market research, positioning, competition, publications, and value proposition.

- Stay updated on the market needs and the competitor’s analysis.

- Provide the commercial network with the necessary arguments to counter objections from competitors and customers based on the value-selling method adequately.

- Prepare the necessary marketing material: brochures, catalogs, and presentations, digital campaigns, etc.

- Prepare product information necessary for each case, such as product registrations,



technical data sheets, safety files, inserts, and anything else mandatory.

- Prepare and participate in Workshops, Congresses, Scientific Sessions, and other events.

- Encourage the evaluation of products to generate scientific articles.

- Participate in the preparation of the tenders, writing the technical part. In collaboration with the Sales Application Specialist and tenders department.

- Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP,

- Keep Teams database updated, as well as the Company's website.

- Acts as key marketing technical liaison on all given product lines, providing product and regulatory information to sales, service and customers.

- Contact with Suppliers regarding product issues, incidences and updates.

- Work with Logistics to manage all types of product incidents: back orders, stock dimension, purchase equipment forecast, among others.

- Maintains regular communications with technical services on problems with instruments, software and reagents within the product line.

- Maintain a fluid relationship with the different KOLs and support the commercial network in the visits that require it.

- Provides presentations to customers.

- Train the different members of the commercial network (Area Managers, Key

📌 Product Manager - Hemostasis (Spain & Portugal) (Barcelona)
🏢 Werfen
📍 Barcelona

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