Overview In this role you own the CRM and lifecycle strategy for Glovo, leading a small but impact-driven team to drive engagement, activation and retention across the user journey. You collaborate with tech, data, design and brand to deliver personalized, multichannel campaigns that scale. You will shape experimentation and use data to lift customer lifetime value, while staying ahead of lifecycle marketing trends. This is an opportunity to influence how millions of users become loyal ambassadors for the brand.

Compensaciones / Beneficiosequity planprivate health insurancemonthly Glovo creditdiscounts on transportation and fooddiscounted gym membershipsflexible work options (two days remote, up to three weeks anywhere) ResponsabilidadesOwn and drive the CRM automated marketing strategy across onboarding, engagement, reactivation and retentionDefine and optimize multi-channel campaigns (email, push, in-app) to maximize engagementLead and develop a team of 3 lifecycle specialistsCollaborate with tech, data,



design and brand to ensure scalable, effective strategiesLeverage new technologies for personalization, segmentation and process optimizationUse data-driven insights to improve messaging and overall lifecycle strategyTest ideas and stay ahead of lifecycle marketing trends Requisitos principalesExperience: 8+ years in lifecycle marketing or CRM with strong segmentation and automated journeysProficiency with marketing automation tools (e.g., Braze, HubSpot, Salesforce)3+ years collaborating with analysts and data teamsPeople management experience leading CRM specialistsExperience with CRM operations and systems assessmentStrategic thinker with attention to detailCollaborative, excellent communication and stakeholder managementHands-on, fast learner who can adapt to different business contextscollaborativestakeholder managementproblem solvingBrazeHubSpotSalesforce

📌 Head of CRM (They, She, He) - barcelona
🏢 Jobrapido
📍 Barcelona