Overview As Marketing CRM Automation Manager, you’ll design and run automated, personalized customer journeys across email, push, SMS, and in-app channels for The Knot Worldwide’s international brands. You’ll partner with CRM Strategy, Product, Analytics, and Marketing to craft data-driven programs that guide couples through the wedding planning journey. You’ll apply hands-on technical know-how in SFMC and/or Braze to scale CRM initiatives in a fast-paced, global environment. This role blends marketing instincts with technical execution to deliver meaningful customer experiences at scale.

Compensaciones / Beneficiosflexible vacationgenerous parental leavemental wellbeing supportphysical health benefitsfinancial planninghybrid work model ResponsabilidadesBuild, launch, and optimize omnichannel customer journeys and automations (email, push, SMS, in-app) using Salesforce Marketing Cloud and/or BrazeDevelop personalized, data-driven CRM programs including behavioral triggers and lifecycle journeysLeverage Data Extensions, SQL, and audience segmentation for precise targeting and personalizationUtilize HTML, AMPScript and/or Liquid to create and tailor CRM communicationsCollaborate with CRM Strategy to design lifecycle campaigns and trigger-based programsDesign, execute, and analyze A/B tests to optimize campaign performanceMonitor performance across campaigns, channels, audiences,



and segments and provide insightsCreate and maintain reporting to measure effectiveness and support data-driven decisionsWork cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations on initiatives and launchesServe as a subject matter expert for SFMC and/or Braze across multiple international markets Requisitos principales3–5+ years in CRM marketing automation (building, testing, deploying campaigns)1–3+ years hands-on experience with Salesforce Marketing Cloud and/or Braze (Journey Builder, Automation Studio, Data Extensions, segmentation, orchestration)Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development and personalizationExperience building customer journeys and lifecycle programs across multiple CRM channelsStrong understanding of email marketing best practices, deliverability, and CAN-SPAM complianceExperience designing and analyzing A/B tests to improve engagementAbility to work with complex datasets to develop targeted segments and personalized experiencesStrong project management and organizational skills in a fast-paced environmentExcellent verbal, written, and interpersonal communication with cross-functional collaborationProactive, curious, and solutions-oriented mindset with focus on learning and continuous improvementExperience in a general/ multi-brand context is a plusproactive and curious mindsetstrong collaboration and cross-functional communicationattention to detail and organizedSalesforce Marketing CloudBrazeJourney Builder

📌 Manager, Global CRM Marketing Automation (Barcelona)
🏢 Jobrapido
📍 Barcelona