Overview In this role, you will lead branding and loyalty initiatives across CSS EMEIA, shaping brand architecture and customer engagement for both Compression Systems and Air Treatment. You’ll align regional branding with global standards, partner with cross-functional teams, and drive loyalty programs that boost retention and advocacy. You’ll manage multi-country rollout plans and measure impact to accelerate growth and market differentiation. This position offers a strategic, cross-functional leadership opportunity in a global industrial environment.

Compensaciones / BeneficiosPrivate health insuranceLife insurance coveragePension planFlexible working arrangementsEmployee stock programs and recognition initiativesWellbeing and employee assistance programs ResponsabilidadesLead EMEIA branding initiatives across CSS and Air TreatmentDrive brand value propositions, messaging consistency, and differentiation aligned with value-sellingManage brand architecture, transitions, and harmonization across the regionDevelop and execute branding roadmaps across countries and channelsCoordinate cross-functional activities with marketing, legal, digital, operations, sales, and supportMonitor milestones and ensure branding changes are implemented smoothlyDevelop, implement, and manage customer loyalty and retention programsCollaborate with commercial, service, digital, and marketing teams to identify engagement opportunitiesDefine program KPIs and measure customer participation, retention,



advocacy, and revenue impactContinuously evaluate feedback, trends, and competitor programs to optimize loyalty initiativesAct as primary EMEIA liaison for corporate brand teamsEnsure consistent brand standards and visual identity across touchpointsProvide guidance to local teams, distributors, and units on branding practicesBuild partnerships with regional leaders, product, sales, distributors, and service teamsPresent updates and impact assessments to senior leadershipEstablish metrics to evaluate branding and loyalty effectivenessReport findings and insights to stakeholders and leadership teams Requisitos principalesBachelor’s degree in Marketing, Business Administration, Communications, or related field5–10 years in brand management, marketing, customer engagement, or loyalty programsExperience managing cross-functional projects across multiple countries and stakeholdersStrong knowledge of brand governance, implementation, and customer lifecycle managementExperience in a B2B industrial/manufacturing/engineering or technology environment (preferred)Experience supporting regional or integral branding initiativesKnowledge of customer retention, customer experience, and loyalty program developmentStrategic thinkingStakeholder managementAnalytical and data-driven decision makingBrand governance and implementationCustomer lifecycle managementLoyalty program design and analytics

📌 Branding & Loyalty Programs Manager - Compressor Systems & Services EMEIA - Ingersoll-Rand (Coslada)
🏢 Jobrapido
📍 Coslada