Overview In this Global Brand Director role, you lead the luxury portfolio across multiple markets, shaping the global media strategy and brand storytelling. You drive cross-market campaigns with a focus on video and social, aligning with client objectives and DTC initiatives. You work closely with cross-functional teams to maintain consistency and optimize performance. The opportunity offers exposure to high-profile brands and a data-driven, global scale with a strong, people-centric culture.

Compensaciones / BeneficiosFlexible Benefits (Coverflex)Growth opportunitiesFree online training via Marcel LinkedIn Learning and Udemy catalogsPartner certifications (Meta, Google, Amazon)Work from anywhere up to 6 weeks (#WorkYourWorld)Attractive holidays package (birthday, Advertising Day off) ResponsabilidadesServe as the senior client liaison and oversee cross-market campaign execution while accounting for regional nuancesTranslate client objectives into insight-led, integrated campaigns across channels, with emphasis on video and socialDevelop and enforce global media guidelines, test-and-learn programs, and best practices; collaborate with Puig teamsLead account planning,



timelines, and resource management to ensure on-time deliveryOversee DTC forecasting, budget control, and efficiency/ROAS across main digital channelsMentor and manage a team (Digital Manager, Account Executive, Intern) and align SEM and Social specialists with the Carolina Herrera team Requisitos principales8+ years in a digital planning/management roleBachelor in Advertising, Marketing, or CommunicationStrong strategic thinking and tactical skills with media planning toolsProven success managing integral or regional accounts across EMEA, APAC, or NAAdvanced English (C1)High-level planning across omnichannel campaignsExperience in multimedia digital campaigns focusing on performance marketingFamiliarity with Search Ads, Meta, TikTok, and Google Analytics; understanding pricing models (CPA, CPL, CPI) and metrics (ROI, ROAS, CR, AOV)Fluent in Spanish and Englishstrategic mindsetcross-functional collaborationleadership and mentorshipmedia planning toolsomnicanal campaign managementGoogle Analytics

📌 Account Director (Barcelona)
🏢 Jobrapido
📍 Barcelona