Overview In this role you will lead the modernization of OPSWAT’s marketing operations, partnering with the AI engineer to design and ship internal tools and automations. You’ll own the marketing engine, ensure data integrity, and drive faster, smarter demand-to-pipeline conversion. You’ll teach and enable the team to adopt AI-enabled workflows at scale. This is a hands-on leadership role with measurable impact on growth and governance.

ResponsabilidadesOwn HubSpot administration: architecture, workflows, lifecycle stages, integrations, scoring models, nurturing and reportingManage full-stack integrations (HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io, SugarCRM; Salesforce experience accepted)Lead routing, lifecycle nurtures, campaign execution with reliable data deliveryOwn martech budget, vendor relationships, and build-vs-buy-vs-automate decisionsPartner with AI engineer to design and ship internal marketing tools and AI-assisted workflowsPlatform health: monitoring, alerting, change management, release cadencesTranslate business requirements into technical configurations and enhancements; maintain GDPR and CAN-SPAM complianceLead management and pipeline: capture, enrichment, deduplication, scoring, routing,



and SLA monitoring from first touch to opportunityFunnel performance: growth experiments, performance analysis, and actionable optimization recommendationsLead AI adoption: pilot AI features, reduce manual tasks, document playbooksTurn data into direction: dashboards and executive reporting with a single source of truth Requisitos principales7–10+ years of B2B marketing operations experienceDeep HubSpot admin expertise with complex workflows, APIs, lifecycle architecture, scoring, reportingExperience with sales engagement platforms (SalesLoft preferred) and CRMs (Salesforce accepted; SugarCRM a plus)Hands-on ABM and intent platforms experience (6sense strongly preferred)Experience with data enrichment and prospecting tools (ZoomInfo or equivalent)Experience with webinar/virtual event platforms (Sequel.io, ON24, Zoom Webinars)Track record of automation and process optimization that reduces manual workGrowth experimentation with documented outcomesStrong analytical skills and dashboard-building capabilityUnderstanding of data privacy/compliance (GDPR, CAN-SPAM)project managementclear communicationcross-functional collaborationHubSpot (advanced admin, API integrations)SalesLoft6sense

📌 Director of Marketing Operations (Amer)
🏢 Jobrapido
📍 Amer