Overview In this role you drive the realisation of value after product releases, turning new features into user adoption and measurable impact for existing customers. You will own adoption outcomes for Tier 1 launches and automate release communications, partnering with Product, Engineering, Onboarding, and Care. You act as the senior voice for product adoption and launches within the Product org, shaping messaging, activation experiences, and enablement across teams. This is an AI-first, highly automated role focused on scalable, data-driven growth.

Compensaciones / BeneficiosCompetitive salaryStock options with progressive vestingComprehensive health insuranceFlexible benefits (meals, childcare, transportation, training)On-demand salary accessBook purchases and team library ResponsabilidadesOwn adoption outcomes for Tier 1 launches, setting targets for feature adoption rate, care contact rate per release, and enablement coverageAutomate release communications and activation using pipelines with n8n, Claude, and agent workflowsCoordinate readiness, enablement, in-app guidance, and edge-case coverage with Product, Engineering, Onboarding,



and CareTranslate complex features into concise language for busy hotelier users after reading specsPrototype fixes to reduce launch friction, including onboarding flows, in-app guides, and automated communicationsCreate concise Launch Briefs for Sales, Care, Onboarding, Account Management, and Marketing outlining shipping details, significance, and watch-for metrics Requisitos principales5+ years of experience in product marketing within B2B SaaSBackground in SaaS, preferably hospitality techProven ownership of growth metrics (NRR, upsell, churn, product adoption)Strong analytical mindset with hands-on experience in HubSpot, Looker, and AmplitudeExcellent written and verbal communication; clear, compelling messagingHighly collaborative with strong project management and cross-team collaborationNice-to-have: experience with product analytics languages such as SQLFluency in English; additional languages (Spanish, French, Italian, Portuguese) advantageouscollaborativeclear communicatorproject managementHubSpotLookerAmplitude

📌 Senior Technical Product Marketing Manager - barcelona
🏢 Jobrapido
📍 Barcelona