As Global Content Marketing Manager, you will shape Freightos’ content strategy across products, audiences, and regions to generate pipeline and revenue. You’ll translate business goals into scalable, multi-channel acquisition programs and collaborate with product marketing, growth, SEO, sales, and leadership to drive measurable impact. The role blends strategic planning with hands-on execution in a fast-moving environment, emphasizing experimentation and data-driven optimization. You’ll own content initiatives that support general growth and thought leadership, helping to position Freightos as a market leader.Own Freightos’ global content strategy across multiple products, ICPs, and regions aligning with GTM priorities and revenue goalsDevelop content roadmaps and identify growth opportunities from market trends, customer insights, and performance dataSupport Growth Managers in ideation, launch, and optimization of integrated GTM campaigns focused on acquisition, engagement, conversion, and revenue impactOversee creation and distribution of reports, webinars, customer stories, landing pages, emails, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channelsEnsure consistent messaging, positioning, brand alignment, and content quality across channels, regions,



and buyer journey stagesDesign and implement AI-driven content workflows and automation to scale production, translation, and distribution across global marketsTrack and optimize performance via data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentationCollaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research to scale thought leadership and campaigns5+ years in content marketing across products, audiences, and regionsExperience in demand generation or integrated campaign management in B2B SaaS or techProven ability to develop and execute strategic multi-channel content and acquisition programsStrong GTM, funnel optimization, and content-driven acquisition understandingExcellent English writing and storytelling; data-driven with strong analyticsExperience editorial planning across multiple products/audiences/regionsStrong project management in fast-paced environmentsHands-on cross-functional collaboration with product marketing, growth, SEO, paid media, design, and salesSelf-starter with ownership and accountabilityproactivestrategic thinkerexecution-orientedSEOA/B testingmarketing automation (e.g., HubSpot)
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📌 Global Content Marketing Manager - Freightos (Barcelona)
🏢 Freightos
📍 Barcelona