Overview In this role you drive upstream marketing for Agfa Radiology, translating product capabilities into compelling market narratives for clinical and commercial audiences. You define global positioning, messaging, and go-to-market strategies for the full DR portfolio, bridging R&D; and commercial teams. You own VOC processes, conduct interviews, and translate insights into actionable collateral and PLPs. You collaborate with regional leaders and campaigns teams to ensure consistent messaging and informed pricing and product roadmap decisions. You will influence executive communications and support growth across regions.

ResponsabilidadesDefine and maintain global positioning, value proposition, and messaging architecture for the full DR product portfolioDevelop Product Launch Plans (PLPs) in coordination with GPM, Sales, and regional Hub LeadersCreate and maintain sales enablement assets: product briefs, battle cards, objection-handling guides, and ROI calculatorsConduct ongoing competitive intelligence on key competitors and emerging OEMsOwn the VOC (Voice of Customer) process with Global Application: co-run KOL interviews, user research, and clinical advisory board inputsSupport regional Hub Leaders in customizing global messaging for Tier 1 marketsMaintain deep understanding of market and clinical trends, customer segmentation, competitor strategy, performance and market share,



and pricing and positioning across the DR categoryServe as the general subject-matter expert on portfolio positioning for executive, investor, and analyst-facing communicationsPartner with the Global Ad&Promo; Leader and Global Digital Marketing Specialist to ensure product messaging is embedded consistently across campaigns, content, and digital channelsTrack competitive win/loss trends and provide input into pricing strategy and product roadmap prioritizationSupport M&A;, partnership, and new-market entry evaluations with product and market positioning input Requisitos principalesB2B marketing experience in medical imagingDemonstrated track record of full-cycle product launches in international marketsExperience working with clinical stakeholders and KOLs in radiology or related specialtiesExperience in product positioning & messaging, competitive intelligence, and VOC & market researchTypically, 5-8+ years in product marketing or upstream marketing roles, ideally in medical imaging or another regulated capital equipment industryCross-functional leadership and influence without authorityExecutive storytelling and the ability to present complex market narratives to senior stakeholdersStrong written and verbal communication skills in EnglishStrong analytical capability: market sizing, competitive benchmarking, pricing analysisAbility to translate complex technical specifications into clear customer value languageDigital radiography fundamentals

📌 Global Product Marketing Manager (Barcelona)
🏢 Jobrapido
📍 Barcelona