Overview As Recruitment Marketing Specialist, you’ll help attract top talent for Preply by shaping events, campaigns, and content that connect with engineering, AI, design, and commercial audiences. You’ll partner with TA, Brand, and leaders to translate hiring goals into measurable attraction activities, while improving candidate journeys and employer reputation. This role blends creativity with data, influencing how we build a stronger talent pipeline at scale. You’ll work in a collaborative, metrics-driven environment that values impact and continuous iteration.

ResponsabilidadesDevelop attraction plans for priority chapters (Engineering, Data/AI, Design, Commercial)Collaborate with TA and hiring leaders to align on goals and where to engage talentCoordinate with Brand and Employer Brand on campaigns, content, careers-page updates, and event materialsIdentify internal proof points to inspire employer brand contentDesign and run talent events (meetups, conferences, activations) with TA and Chapter LeadsGenerate engaging event concepts (booth experiences, speaking slots, follow-up journeys) and nurture candidate conversationsOwn Glassdoor strategy: responses, themes, and profile improvementsManage paid and organic recruitment campaigns (LinkedIn ads, job boards,



niche platforms)Enhance the careers page to optimize candidate journeys and measure impactMeasure and report KPIs (reach, engagement, leads, conversion, pipeline) and share learnings with stakeholdersProvide input to improve where time, energy, and budget are invested Requisitos principales4+ years in recruitment marketing, talent marketing, employer brand activation, or related field in a fast-growing tech businessStrong relationship-building with TA, Brand, hiring leaders, and employeesCreative mindset for attracting talent via events, communities, campaigns, and touchpointsHands-on events experience (meetups, conferences, sponsorships, booths, activations)Understanding of how recruitment marketing supports hiring pipelines, not just brand awarenessData-informed approach with ability to measure, learn, and improveStrong briefing skills translating hiring context into clear briefs for Brand, Employer Brand, TAConfidence engaging with technically oriented and senior stakeholders (Engineering, Data/AI, Product, Design)Comfort using AI tools to enhance efficiencyExperience with LinkedIn paid ads, job boards, talent platforms, Glassdoor, or employer reputation channelsAdvanced English levelBased in or willing to relocate to Barcelona or Kyiv and be onsite for events/hiring surgesRelationship-buildingCreativityData-informed decision makingLinkedIn paid adsJob boardsGlassdoor

📌 Recruitment Marketing Tech Lead (Barcelona)
🏢 Jobrapido
📍 Barcelona