Overview In this role you will lead the Marketing Operations function across a multi-brand, multi-market environment to scale MarTech, automation, and CX integrations. You’ll shape the operating model, tooling strategy, and delivery standards within the Marketing CoE, working closely with brand teams and local web/dev groups. You will drive scalable processes and AI-enabled tooling adoption to improve speed, quality, and consistency of marketing execution. This role combines hands-on leadership with strategic governance in a fast-paced, AI-influenced marketing landscape.

ResponsabilidadesOwn the MarTech & Automation stack across brands and markets (HubSpot, automation platforms, tagging, data flows) with standards for configuration, integration health, and tool adoptionLead CX Integration, including campaign-driven landing pages, web assets, tracking/QA bridging Marketing, UX, Product, and TechSupport agile delivery and sustain sprint-based operations with governance and facilitationDrive tool and AI enablement, surfacing best practices, playbooks, and training to boost adoptionLead and develop pillar managers and specialists across CX Integration and MarTech/AutomationOwn cross-functional operating model prioritisation, governance,



and quarterly planning interfacing with CoE leadershipMonitor and improve operational health metrics like time-to-market, data quality, and deployment reliabilityPromote shared standards and playbooks to reduce duplication and variance across brands Requisitos principalesProven experienceLeading marketing operations, MarTech, or RevOps in a multi-brand or complex environmentStrong hands-on command of modern marketing stack (HubSpot or comparable, GA4, Google Tag Manager, automation platforms, CDP/BI tooling)Ability to build scalable standards, processes, and documentation across non-uniform tech stacksFluency in agile delivery (Scrum/Kanban) and sprint-based modelsSystems thinking with ability to translate between marketing, product, and engineeringPeople leadership across distributed teams with shared capacity managementPractical enablement instinct to translate AI/tooling best practices into adoptionExcellent stakeholder management and English communication skillsDesirable: Experience in web hosting, domains, SaaS; familiarity with landing-page builders, CMS, and campaign QA at scaleDesirable: Experience with Centre of Excellence or shared-service modelsDesirable: Additional European languagesStakeholder managementCross-functional collaborationStrategic thinkingHubSpotGA4Google Tag Manager

📌 Marketing Operations Team Lead - team.blue (Barcelona)
🏢 Jobrapido
📍 Barcelona