Overview As Senior Field Marketing Manager for Southern Central Europe, you will translate global marketing programs into market-specific plans that drive pipeline and revenue. You will be embedded in the GTM leadership, collaborating with Revenue, Sales, and Partnerships to shape regional priorities and ensure local execution reflects the brand. You’ll own regional strategy, budget, and performance, balancing strategic vision with hands-on delivery. This role offers high impact across events, ABM, paid media, and partner marketing within a fast-growing SaaS environment.

Compensaciones / Beneficioscompetitive compensation including equitygenerous vacationhealth perks (private healthcare or gym allowance)flexible compensation planPerk eventsmental health support ResponsabilidadesLead the regional marketing strategy for SCEU and adapt global programs to the marketMeasure and own regional pipeline generation and revenue impactManage the regional marketing budget for optimal ROIAdvise regional and executive GTM leadership and align marketing with commercial objectivesTranslate integral strategy into local execution and represent the region in the global marketing orgCollaborate with central IMT teams (PMM, content, events, campaigns, digital)



to ensure local alignmentLead regional ABM and drive targeted account conversion with revenue teamsPartner with Growth to localise paid media and support quarterly lead, SQL, and pipeline goalsDevelop regional partner marketing with Partnerships leadership and execute local campaignsDeliver full-funnel activity (events, ABM activations, localized campaigns, ecosystem marketing)Build relationships with industry associations, publications, influencers, and partners to boost brand and demandReport on marketing performance and provide insights to inform planningProvide strategic input into quarterly/annual business planning to align with revenue targets and sales capacity Requisitos principales6+ years in field/region marketing or integrated B2B programs in SaaS/techProven ability to lead regional plans and collaborate with revenue leadershipStrong understanding of SCU market dynamics and competitive landscapeExecutive presence to influence senior stakeholders and align cross-functional teamsHands-on experience with ABM, events, and campaigns; familiarity with Salesforce and marketing automation tools (HubSpot, Marketo, 6Sense)Data-driven with ability to track performance, derive insights, and optimise programsHigh accountability, autonomy, and proactive result-orientationFluency in English plus Spanish or French (preferred)Executive presenceCross-functional collaborationInfluence and stakeholder managementABMEvents and campaigns executionSalesforce

📌 Field Marketing Manager - Southern Central Europe (Barcelona)
🏢 Jobrapido
📍 Barcelona