Overview As Senior CRM Manager, you will own CRM end-to-end for Lingokids, shaping personalized communications across email, push, and in-app messaging at a integral scale. You’ll lead automation, AI-driven personalization, and cross-functional collaboration to drive onboarding, conversion, retention, and win-back. This role combines product, data, and design to continuously improve lifecycle programs and deliver measurable impact. You’ll work with Braze and AI tooling to scale creative and copy while upholding privacy and quality standards.

Compensaciones / BeneficiosRemote-friendlyStock optionsHome office setup allowanceMeal allowancesHealth insuranceLanguage lessons ResponsabilidadesOwn and evolve Braze setup (Canvas, journeys, segmentation, Liquid, API campaigns, webhooks)Design self-optimising lifecycle automation for onboarding, conversion, retention, and win-backLeverage BrazeAI intelligence and predictive suites to optimize timing, channel, and contentScale production and personalisation with AI tooling (copy/creative variants, localisation, automated QA)Build reusable system components, templates, and documentation to improve speed and consistencyCollaborate with Data to improve signals (event design, model outputs, audience syncs, reporting)Run a continuous experimentation program (A/B, multivariate, holdouts)



and apply learnings to journeysOwn quality and governance (copy, rendering, links, deliverability, consent/privacy)Report CRM impact on conversion/retention with actionable insights for non-CRM stakeholdersStay current with best practices in lifecycle marketing and AI-assisted CRM Requisitos principales5+ years in CRM, lifecycle, or marketing automation with hands-on ownership of a marketing automation platform (Braze)Deep hands-on experience with Braze (Canvas, Liquid, connected content, API campaigns, catalogs)Demonstrated automation/AI in CRM (predictive audiences, AI-generated content/variants, automated localisation/QAs, self-optimising journeys, LLM-based workflows)Strong data skills: write SQL, design events, critique model outputsExperience with warehouse-driven CRM (Databricks, Hightouch or similar) is a plusWorking knowledge of HTML/CSS for email and fluency with APIs, SDKs, and integrationsGenuine test-and-learn mindset; strong privacy and deliverability disciplineExperience partnering with non-technical stakeholders to turn vague requirements into shipped solutionsFluent in English; strong asynchronous communication for a fully remote teamcurious and playfulstrong collaboration with cross-functional teamsdata-driven decision makingBraze (Canvas, Liquid, connected content)SQLHTML/CSS for emails

📌 Senior CRM Manager - Automation & AI (Madrid)
🏢 Jobrapido
📍 Madrid