ОписаниеDuetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide.ЗадачиDesign strategic frameworks for integral multi-channel digital campaigns across paid search, paid social, display, email, and content syndicationMake commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effortDefine campaign architectures across awareness, lead generation, nurture, conversion, and customer expansionBrief the Content and Creative team on campaign asset needs and strategic directionDesign and execute digital ABM campaign strategies for named accounts and account segmentsArchitect multi-touch ABM plays across paid media, personalized content, email sequences, and retargetingStay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stopDefine account-level ABM measurement frameworks and use insights to reshape strategyDesign and optimize nurture strategies across acquisition and expansionDefine campaign strategies for customer upsell, cross-sell,



and adoptionPrioritize conversion optimization efforts based on commercial impactOwn campaign and channel performance analysis and provide strategic recommendationsDefine adaptations of global campaign strategies for local marketsProvide strategic performance analysis by territory for regional teams and leadershipIdentify gaps and improvement opportunities in the marketing technology stackRecommend improvements to integration between campaign platforms, CRM, and lead routing systemsEnsure campaign infrastructure supports the Growth Marketing team's strategic goalsChampion clean data practices and campaign hygieneUse AI for audience research, competitive analysis, performance modeling, and scenario planningTest AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work.Требования5+ Years of experience in digital marketing, growth marketing, or marketing operationsDemonstrable experience designing and owning digital ABM campaign strategiesProven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndicationExperience designing campaigns across acquisition and customer expansionExperience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM toolsStrong campaign strategy, audience strategy, and channel strategy skillsAbility to interpret performance data and make strategic recommendationsCommercial mindset focused on pipeline and revenue outcomesAbility to present strategic recommendations and brief creative teams clearlyProactive approach to digital marketing trends and strategic recommendationsAbility to manage multiple campaign strategies across channels, regions, and commercial objectivesNice to have: Background in B2B SaaS.УсловияNo conditions specified
#J-18808-Ljbffr

📌 digital marketing manager in hospitality (Madrid)
🏢 Enfint
📍 Madrid