Overview In this Marketing Operations Manager role, you will own and optimize lifecycle, retention, and expansion campaigns within our marketing tech stack. You’ll be the Customer.io specialist, ensuring automated, measurable programs that drive customer value and revenue growth. You’ll shape our CRM and customer marketing strategy through cross-functional collaboration with Product Marketing, Customer Marketing, and Sales. You’ll continuously improve campaigns using data-driven insights in a fast-paced SaaS environment. This is a hands-on opportunity to impact the customer journey at scale and support Perk’s mission to power real work.

Compensaciones / Beneficioscompetitive compensation and equityvacation days plus public holidaysprivate healthcare or gym allowancelife insurancerelocation supportWork from Anywhere days ResponsabilidadesOwn end-to-end campaign execution in Customer.io from setup to reportingBuild and optimise automated retention and expansion journeys that deliver measurable valuePartner with Product Marketing for product update messaging and related campaignsManage lead flow and data integrity across Customer.io, Salesforce, and martech stackSet up and manage webinar programmes, including integrations and post-event follow-upsImplement A/B testing, segmentation,



and personalisation to boost engagement and performanceCollaborate with Marketing, Product Marketing, and Sales for integrated campaignsMonitor and analyse campaign performance with actionable insightsSupport martech evolution by evaluating new tools, integrations, and process improvements Requisitos principales3–5+ years in marketing operations or campaign management in a B2B SaaS environmentAdvanced proficiency in Customer.io (automation, segmentation, workflows, reporting)Strong working knowledge of Salesforce CRM, lead management, and data flowsExperience with webinar/event automation tools (Zoom, ON24, GoToWebinar)Proven track record building retention programmes that drive pipeline or revenue impactStrong analytical mindset for translating performance into actionsFamiliarity with marketing tech platforms: Customer.io, Marketo, HubSpot; CRM (Salesforce); ABM/intent tools (6sense, Demandbase, RollWorks)Excellent communication and project management skillsCollaborative, proactive, fast-paced SaaS mindsetcollaborativeproactivedetail-orientedCustomer.io (automation, segmentation, workflows)Salesforce (crm, data flows)Webinar/tools (Zoom, ON24, GoToWebinar)

📌 Marketing Operations Manager (Barcelona)
🏢 Jobrapido
📍 Barcelona