Overview

In this senior leadership role, you will own and execute Factorial’s marketing strategy for Portugal, aligning it with revenue objectives and brand building. You’ll lead a cross-functional local team across demand generation, content, brand, and events, driving pipeline, demos, and long-term growth. You’ll translate market insights into prioritised investments and campaigns, while strengthening Factorial’s local presence and community.

Compensaciones / Incentivos

- Alan private health insurance
- Wellhub (gyms, pools, outdoor classes)
- Cobee expense management
- Language classes
- Breakfast in the office and organic fruit
- Nora discounts

Responsabilidades

- Own and translate the Portuguese marketing strategy into revenue-focused plans
- Lead multi-channel campaigns including demand generation, content, brand, and events
- Partner with Sales to generate high-quality demand and move opportunities through pipeline to revenue
- Plan and execute major marketing programs with measurable business impact
- Develop long-term growth opportunities for Portugal and prioritise investments
- Lead, coach, and develop the local marketing team across disciplines
- Collaborate with Content to localise content and campaigns for the Portuguese market
- Strengthen the Factorial brand and community in Portugal for enduring awareness
- Use data and market insights to optimise performance and investment decisions




- Coordinate with cross-functional teams (Sales, Marketing Ops, Performance, Product, central marketing) to secure resources
- Oversee external agencies, freelancers, and partners with clear accountability
- Bring deep understanding of the Portuguese market to Factorial’s broader strategy

Requisitos principales

- 8+ years of marketing experience with leadership for a market, business unit, or high-growth company
- Strong track record in B2B marketing, demand generation, and revenue growth, preferably in SaaS or technology
- Experience managing significant marketing investments and data-driven decision-making
- Comfort with revenue, pipeline, CAC, ROI, and other commercial KPIs
- Proven ability to manage and develop high-performing marketing teams across disciplines
- Strategic thinker who stays close to execution and understands practical outcomes
- Strong data-driven mindset and numerical decision-making
- Excellent communication and stakeholder management with senior leadership
- Deep understanding of the Portuguese market, customers, and business ecosystem
- Fluency in Portuguese and English
- Entrepreneurial mindset with ownership, speed, experimentation
- Ambitious, commercially minded, and impact-driven

- collaboration
- strong communication
- stakeholder management
- demand generation
- brand building
- content strategy

📌 Marketing Director (Portuguese market) (Barcelona)
🏢 Factorial Hr
📍 Barcelona