Overview In this role you drive Salesforce Marketing Cloud-powered marketing initiatives within the Barcelona hub, partnering with business owners, marketing teams, and external partners. You shape feature delivery for campaigns, optimize journeys and data-driven metrics, and lead backlogs in an agile setting. You’ll balance hands-on implementation with strategic product direction to support digital marketing transformation. This is an opportunity to influence marketing automation at scale while collaborating across cultures.

Compensaciones / BeneficiosDriving transformationCareer and development within TAKKT AG and Haniel GroupFlexible and smart working arrangementCentral office location with good transport links; tele-work optionsInternational environment and team-building trip to GermanyCompany laptop ResponsabilidadesDefine and prioritize product backlog for Salesforce Marketing Cloud-based campaignsCollaborate with cross-functional teams to design, implement and optimize customer journeys (Journey Builder) and CloudPagesConfigure and leverage Salesforce Einstein for AI-driven marketing automationMeasure digital marketing metrics,



analyze customer data, and optimize campaigns and workflowsIdentify architecture and process-improvement opportunities across design, development, and IT deploymentLead feature discovery and manage sprint planning for marketing automation featuresPresent complex topics clearly to stakeholders and ensure alignment with business goals Requisitos principales2-3 years of experience with Salesforce Marketing CloudExperience with e-commerce platformsProficiency in SQLExperience in an agile environment; ideally with scaled agile frameworkKnowledge of digital marketing and/or CRM; familiarity with Google Analytics and channel trackingKnowledge of HTML; basic knowledge of JavaScript, Java, JSP or PHP desirableFluency in EnglishPossession of Salesforce Marketing Cloud Consultant certificate (preferred)Clear communication (oral and written)Cross-functional collaborationHands-on and reliable work styleSalesforce Marketing Cloud (including Journey Builder, CloudPages, Einstein)SQLGoogle Analytics

📌 Product Manager Salesforce_Remote Barcelona - barcelona
🏢 Jobrapido
📍 Barcelona