Marketing Operations Lead (Barcelona) - Freightos (Madrid)

Marketing Operations Lead (Barcelona) - Freightos (Madrid)

26 sep
|
Freightos
|
Madrid

26 sep

Freightos

Madrid

As Marketing Operations Lead, you will own and scale Freightos’ martech, ensuring data quality and seamless integration across marketing, sales, and RevOps. You’ll design automations, optimize lead management, and provide analytics to drive demand generation and revenue growth. This hands-on role emphasizes building scalable systems and transforming manual processes into efficient workflows. You’ll work with cross-functional teams to improve the customer journey and campaign effectiveness, shaping data-driven marketing at scale. This is a chance to impact general freight growth through robust ops and intelligent automation.equity incentive grantsprivate health insuranceflexible remuneration optionsManage and optimize the core martech stack (HubSpot, Zoho CRM, Zapier, and analytics tools) to ensure scalability and proper fitDesign and run workflows, lead routing, scoring, lifecycle processes, and other automations to improve campaigns and operationsMaintain CRM data quality through segmentation, deduplication, enrichment, data governance, and ongoing optimizationSupport campaigns and lifecycle marketing with operational setup and QA of emails, forms, landing pages, lists, workflows, and nurturing programsCreate and maintain dashboards and reports for funnel performance, campaign effectiveness, attribution,



pipeline generation and key KPIsBuild and maintain integrations between HubSpot, Zoho, website, product, and third-party platforms using Zapier, APIs, and webhooks in collaboration with Product, Engineering and RevOpsIdentify bottlenecks and opportunities for automation and AI-enabled efficiencies to scale Marketing operationsCollaborate with Marketing, Sales, RevOps, Product and Engineering to align systems, data, and customer journey5+ years in marketing operations (B2B SaaS preferred)Extensive HubSpot experience (Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations, Automation)Strong CRM management experience (Zoho CRM preferred)Experience building integrations with Zapier or similar toolsExperience with lifecycle marketing, lead management, and CRM architectureUnderstanding of customer journeys beyond basic metrics and strong marketing attribution knowledgeAdvanced reporting and dashboard creation experienceDetail-oriented with strong technical and analytical skills and BI tool knowledgeAbility to manage multiple projects and prioritize effectivelyExcellent analytical and problem-solving skills; team playerproblem-solvingHubSpot (Marketing Hub, Operations Hub, Workflows)
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📌 Marketing Operations Lead (Barcelona) - Freightos (Madrid)
🏢 Freightos
📍 Madrid

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