Overview In this role, you will design and deliver go-to-market strategies for Vodafone Business Portfolio across SoHo and SME segments, collaborating with Product, Marketing, Sales Enablement and local operating companies. You will coordinate multi-market execution, develop launch campaigns, and create scalable demand-gen frameworks to accelerate revenue growth. You’ll translate market insights into actionable plans and measure performance to optimize ROI. This position offers a cross-market, matrix-based environment with strategic partners and local teams.
ResponsabilidadesDesign and implement overarching go-to-market strategies for SoHo and SME segmentsCoordinate cross-market go-to-market plans with Vodafone operating companiesDevelop and deliver sales launch campaigns to support acquisition and growthCreate demand-generation frameworks and repeatable activation materials for digital channelsMonitor commercial performance and propose acceleration plansTranslate commercial data into actionable insights to improve ROICollaborate with Product, Marketing, Brand,
Portfolio and segment teamsPartner with strategic technology partners for joint go-to-market initiativesFoster an inclusive, high-performing team culture across the functionMeasure success via revenue, total contract value and engagement metrics Requisitos principalesFive years of relevant experience in digital, telecommunications, managed services, IT or SaaSBalanced background across product/portfolio management, commercial management and marketingAbility to develop and translate go-to-market strategies into execution plansProven ability to build productive relationships with strategic partners and internal stakeholdersClear and effective communication, both verbally and in writingExperience working in a complex, matrix-based organisationInitiative, openness to innovation and focus on measurable commercial outcomesDegree or postgraduate business qualification would be beneficialExperience in telecommunications, IT managed services or SaaS is advantageousclear communicationcollaborationstakeholder managementgo-to-market strategy designcampaign activation and launch planningdemand-generation frameworks