In this role you drive portfolio strategy for Verisure’s alarm-based offerings, partnering with Portfolio Marketing and cross-functional teams to translate customer behavior into concrete initiatives. You’ll analyze alarm usage drivers, pricing impact, and opportunities for product investment to sustain growth and retention. You’ll align local marketing, retention, and product teams to execute a shared roadmap. This is a hands-on, cross-border role in Madrid with a strong emphasis on analytics and impact.Understand alarm-usage drivers and their impact on KPIs (e.g., churn, upsell)Identify initiatives to bridge expected vs. presente alarm usageAnalyze portfolio pricing performance with focus on retention policiesIdentify product/service opportunities based on customer behaviorAlign stakeholders on a shared roadmap with prioritized initiativesDesign and implement alarm-usage strategies with local teamsCollaborate with retention team to achieve shared objectivesWork with Product Development to align value proposition with portfolio needsEnsure goals to increase alarm usage are metMaintain communication with local Customer Marketing teams2-3+ years of experience in leading consulting firms or start-up environmentsBachelor’s degree in business management, finance, economics, or other analytical fieldMulti-national and multi-cultural environment experienceStrong analytical skills to drive insights and present data-supported conclusionsReliability and ability to deliver high-quality work under tight deadlinesExcellent written and oral presentation and communication skillsAbility to apply commercial judgment to business decisionsEffective time and project management skillsAgility in uncertain, changing environments; able to operate in ambiguitySolution-oriented mindset with ability to work at strategic and operational levelsCultural fit: high energy, flexibility, strong communication, and teamworkAnalytical thinkingEffective communicationCollaboration and teamworkMetrics and KPI analysisChurn and retention analysis
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📌 Group Porfolio Marketing Associate - Verisure (Madrid)
🏢 Verisure
📍 Madrid