Experteer OverviewIn this role you drive growth for HP's Graphics Solutions Software u0026amp; Solutions portfolio, shaping the demand, adoption, and revenue engine. You partner with cross-functional teams to translate objectives into scalable growth motions and measurable metrics. You own the full funnel-from awareness to retention and lead integrated campaigns across content, paid/organic channels, ABM, and events. You'll balance sales-led and product-led motions to maximize pipeline, adoption, and subscription revenue, delivering a unified go-to-market narrative.Compensaciones / BeneficiosDefine and execute growth marketing strategy with clear audiences, channels, motions, and metricsOwn growth initiatives tied to pipeline, product adoption, subscription revenue, retention, and expansionDrive lead generation and demand creation for high-touch solutions in collaboration with SalesDevelop product-led growth motions and collaborate with Product, Analytics, and regional teamsDesign and optimize the full growth funnel leveraging data and experimentationBuild integrated campaigns across content,



paid and organic channels, events, ABM, and partner communitiesCollaborate with CRM and marketing operations to implement lifecycle programs and nurture journeysEstablish a measurement framework for both sales-led and product-led motionsPartner with Product, Sales, Analytics, Content u0026 Creative, regional marketing, and external agencies for integrated GTMResponsabilidadesBachelor in Business Administration7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketingProven B2B demand generation, pipeline creation, or sales-led growth experienceExperience with product-led growth, trial/freemium, or usage-based growth preferredAbility to work across commercial, product, analytics, creative, and regional teams in a matrixed organizationExperience working with agencies or external partners across demand generation, content, media, ABM, or campaigns
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📌 Software & Solutions Growth Marketing Manager, Graphics Solutions Business (Barcelona)
🏢 Hewlett-Packard
📍 Barcelona