Overview As a Sales Representative you drive growth for Brown-Forman’s super premium spirits in the on-trade, focusing on elite bars, restaurants, and clubs. You execute brand-building activities, educate customers, and secure distribution and visibility at prestigious accounts. You work autonomously to cultivate strong POS relationships, manage stock, and report insights through CRM. This role centers on delivering premium brand experiences and tangible sales impact in a dynamic hospitality market.

ResponsabilidadesDrive sales and distribution goals through brand-building activities for On Trade clientsNegotiate trade agreements covering volume, portfolio, visibility, and promotionsConduct regular client visits per the agreed plan with the Area ManagerBuild and maintain relationships with points of sale at all levels (owner, bartender,



buyer)Report field activities via BF processes and CRMMaintain optimal stock levels at customer sitesGather and share competitive and market insights with Area ManagersLead brand training programs for core customersManage POS materials and coordination with wholesalers Requisitos principalesSales experience in alcoholic beverages, luxury, or consumer goods, especially HORECA or premium accountsExcellent communication, negotiation, and relationship management skillsDeep knowledge of the Northeast Area market (Girona, Barcelona & Border) and on-trade networkAbility to work autonomously and be results-orientedPassion for spirits brands with a luxury/detail orientationHigh level of Spanish and English (spoken and written)Driver’s license and willingness to travel within Catalunyacommunicationnegotiationrelationship managementautonomyCRM systemsPOS material management

📌 On-Trade Sales Specialist (Barcelona)
🏢 Jobrapido
📍 Barcelona