Overview As a Senior SEM Specialist, you will lead long-term PPC strategies and drive measurable growth across multiple brands in a fast-moving travel ecosystem. You’ll work with cross-functional partners to align PPC with business goals, manage high-budget campaigns, and push automation and data-driven optimization. The role combines strategic leadership, execution excellence, and mentorship to elevate the SEM team. You will operate autonomously within an agile setup to influence key stakeholders and scale our paid search initiatives.

Compensaciones / Beneficioshybrid home-office modelCoursera access for learningrelocation supportbirthday day offpremium equipment and lifecycle programflexible benefits ResponsabilidadesBuild and drive long-term PPC strategies aligned with business objectivesAnalyze complex data to identify patterns and mitigate risks in PPC programsPlan, design, and optimize SEM campaigns across brands and productsInfluence spend, bid strategies, and ROI to hit company KPIsForecast, scenario planning, and contribute to innovation in PPC approachesProvide operational guidance, coordinate initiatives within scopeAct as subject-matter expert,



mentor junior teammates, disseminate best practicesCollaborate across departments in an agile, cross-functional environmentManage high-level stakeholder expectations and present data-driven insights Requisitos principales5+ years of SEM/PPC experience with high 6-figure+ monthly budgetsDeep knowledge of Google Ads and Microsoft Bing; bid strategy design experienceDegree in a highly quantitative fieldStrong data analysis, interpretation, and storytelling for executivesProficiency in MS Excel; experience with Google Analytics; SQL or statistical software beneficialExcellent communication and mentorship abilities; ability to influence decisionsFluent English; additional European language a plusExperience with agile environments and travel sector is a plusInterest in AI for campaign optimization, automation, and reporting is a plusleadershipdata-driven decision makingcuriosity and proactive ownershipGoogle AdsMicrosoft Bing / Microsoft AdvertisingAdvanced bid strategy design and execution

📌 Senior SEM Specialist - eDreams (Barcelona)
🏢 Jobrapido
📍 Barcelona