About ValeriaValeria is building the future of HR and payroll in Spain. We're an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works—moving from manual, error-prone processes to intelligent automation. We're a fast-growing startup backed by top investors, disrupting a €5B+ industry that's still stuck in spreadsheets and legacy software.Your RoleWe're looking for a Head of Sales with a proven track record in B2B SaaS — specifically someone who has already built and run a sales org of 20+ people with a middle-management layer, sold HR software, and operated across more than one market. We already have a working SDR/AE motor in Spain; what we need now is someone who's done this at scale elsewhere and can bring that playbook to Valeria as we grow toward the same maturity, including internationally.This isn't a "manage what already exists" role. You'll take a small, single-layer team today and be the one who knows — because you've done it before — how to turn it into a structured, multi-layered org with the segmentation, forecast discipline, and eventually cross-market reach that comes with that scale.Own the commercial strategy and revenue architecture: define ICP, segmentation, and pricing/packaging alignment with Product — decide which segment (SMB, mid-market, or enterprise) we go after first, with a clear rationale, rather than spreading thin across all threeBuild and own the sales funnel end-to-end: prospecting → qualification → demo → close → expansion,



with defined stage criteria and conversion benchmarks at each stepSet and manage forecast infrastructure: quota design, pipeline coverage ratios, win-rate and cycle-time tracking by segment, and rolling forecast accuracy — reported transparently to the CEO and foundersLead and scale the existing SDR/AE team toward a multi-layered org: hiring, coaching, ramp-time reduction, and performance management; design the org structure (pods, territories, or segment-based teams) and bring in middle managers as headcount grows past the current single-layer setupDrive GTM experimentation: test and iterate outbound/inbound mix, sales motion (PLG-assisted vs. high-touch), and channel strategy based on CAC/payback data, not intuitionBring cross-market experience to bear on strategy from day one: even while the immediate focus is Spain, use prior experience selling and leading teams in other markets to shape how Valeria's GTM and org design should evolvePartner cross-functionally with Product and Customer Success to close the loop between what's sold, what's built, and what's delivered — feeding market and objection signal back into the roadmapCo-design the sales compensation structure with People as the team and revenue model mature, including accelerators and quota-setting logicLay the groundwork for international expansion:



once the Spanish revenue engine is predictable, lead the go-to-market case for new geographic markets outside Spain — market sizing, entry sequencing, and the org/hiring model needed to support it (this is a medium-term execution mandate — the experience needs to be there from day one, the market entry itself doesn't)Must-have+10 yearsB2B SaaS sales experienceExperience managing teams of 20+ people, including middle managers (multi-layer org, not just individual contributors)Experience selling HR softwareCross-market experience (having sold or led sales in more than one country/market)Nice-to-haveFluency in 2-3 European languagesExperience selling payroll softwareWhat We OfferCompetitive compensation: €100-120k OTE + EquityFree lunch when you're at the officethanks to Kombo & NoraFlexible remunerationwith CoverflexFlexibility: Hybrid weekly setup in our HQ in BarcelonaUnlimited vacation days— take the time you need, no counting daysOur hiring processIntro call with People (30 min)Interview with the CEO (45 min)Business Case - Onsite at the office (1 hour)Founders interview (COO + CTO) 45 min)OfferWhy Join Valeria Now?Timing: We're past the "idea stage" with real customers and revenue, but early enough that you'll define how we scaleMarket opportunity: €5B+ market in Spain, every company with employees needs payroll, and current solutions are outdated and painfulProduct-market fit: We're solving a painful, expensive problem with a product customers actually loveCareer growth: Be a critical product hire, build the playbook, and grow into a leadership role as we scale the team
#J-18808-Ljbffr

📌 Head of Sales (Barcelona)
🏢 ValeriaHR
📍 Barcelona