Product Manager owning the full E2E SW CRM product vision and roadmap across the CRM++ value stream (Single CRM Consolidation, Entitlements, Sales Comp, WXP Hardening, Master Data, SFDC R&M; etc.). This is a generalized req: the detailed delivery plan is not finalized yet, so the PM sets strategic direction and prioritization as the roadmap firms up, rather than executing a fixed pre-defined plan. Defines PRDs for cross-program initiatives and aligns business outcomes with technical solution architecture. LeadsE2E product governance — QBRs, steering committee updates with L3 / L4 Sponsors. Coordinates roadmap alignment with the Program Manager and drives cross-org product strategy alignment (Digital, EO, HPS, CO, Print, Software Sales, Finance).Responsibilities:Product Strategy & Multi-Cloud RoadmapDefine Platform Vision: align business goals (e.g., accelerating deal velocity, lowering customer support resolution times) with the appropriate Salesforce cloud solutionsBuild Multi-Cloud Strategy: evaluate how different Salesforce products — Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, Revenue Cloud (CPQ) — work together within the enterprise architectureFeature vs. Buy vs. Standard Evaluation: decide when to use standard Out-of-the-Box (OOTB) functionality, purchase third-party managed packages from the AppExchange, or fund custom Apex/LWC developmentTechnical Strategy & AI/Automation GovernanceAgentic & AI Workflows: strategy for implementing Salesforce AI capabilities (e.g., Agentforce, Einstein Copilot, Prompt Builder) to automate multi-step business actionsData Architecture Strategy: partner with enterprise architects to utilize Data Cloud or external data lakes/warehouses, ensuring clean,



real-time data flow into Salesforce for unified operational reportingMinimize Technical Debt: manage custom code, legacy workflows, and Apex triggers; continuouslymigrate legacy setups toward standard platform automation (e.g., Flow Orchestration) tokeep release maintenance overhead lowStakeholder Management &Value; RealizationExecutive & Business Alignment: translate complex business requests into scalable platform capabilities, acting as the primary liaison between business units (Sales, Support, Marketing, Ops) and IT/EngineeringROI & Value Tracking: measure business outcomes post-release (e.g., lead-to-opportunity conversion changes, user adoption rate, time-to-close metrics, platform cost-per-user)Trade-Off Negotiation: manage competing priorities across revenue and operations teams to sequenceimplementation phases into actionable MVPsRelease Management & Ecosystem AlignmentSalesforce Release Strategy: evaluate Salesforce's platform releases to identify high-value new features, plan sandbox regression tests, and incorporate relevant capabilities into the backlogVendor & AppExchange Governance: manage third-party SaaS vendors, app package licenses, and third- party integrations connected into the SFDC environmentLicense & Capacity Planning: monitor usage of platform limits (API calls, storage limits, custom objects, license allocations)



to optimize total cost of ownership (TCO)Agile Backlog & Delivery SupervisionEpic & User Story Framing: map out high-level epics, user journeys, and technical dependencies for Salesforce developers, architects, and adminsSprint Execution Oversight: partner closely with SFDC Product Owners or Scrum Masters during sprintplanning, backlog refinement, and acceptance validationJob requirements:7+ years Product Manager / SFDC product experience in enterprise SaaS environments · Principal-levelproduct thinkingDEEP E2E SW CRM ecosystem expertise · 5+ years hands-on with Salesforce Sales Cloud + Service Cloud + Experience Cloud and Lead-to-Cash process & capabilitiesMulti-VP stakeholder management · comfort presenting to L3/L4 Sponsors and steering committeesData-driven decision making · comfortable working with SFDC dashboards · Tableau · Excel forecastingUnderstanding of adjacent platforms: WXP (Subscription) · SAP OTC · MDM/MADO · CPQ/IQ · Neuron · Contractual + Transactional SellingNice to HaveHP or Fortune 100 tech industry experience in CRM/SFDC product management at enterprise scaleSAFe / Scaled Agile Product Management certificationGeneral benefits - depends on the form of employmentHybrid work model combining office & remote work (2 days per week from the office)Attractively located office with collaboration spacesOnsite parking space for employeesReferral program with financial bonusBudget for development (including language courses and others), clear career path with the possibility to gain experience in international environmentAccess to internal Learning Platform with multiple trainings oriented for professional growthTeam Building activitiesCharity initiativesWorking environment promoting diversity and inclusion
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📌 Project Manager (Barcelona)
🏢 Tenarai Europe
📍 Barcelona