Overview In this role, you will own the reliability, scalability, and standardization of media tracking across Puig’s digital ecosystems to enable data-driven decision making and AI-powered insights. You’ll work within the CRM, Consumer and Media Data & Insight Team to align tracking with integral standards and data models, supporting performance measurement and optimization. This is an opportunity to shape media data foundations at scale and drive cross‑functional collaboration. The role offers exposure to AI-driven transformation initiatives and global stakeholder alignment.

Compensaciones / Beneficiosentrepreneurial culturelearning and development opportunitiesinternational company with growth potentialcompetitive compensation & benefits package ResponsabilidadesDefine and implement global media tracking standards across Paid, Owned, and Earned channels; establish tracking frameworks and tagging plansCoordinate tracking deployment across websites, ad platforms,



and analytics tools; ensure data collection quality and cross-market consistencyBridge business needs with technical implementation; translate requirements for data ingestion and data models; ensure alignment with BigQuery data structuresDefine and enforce data quality checks, naming conventions, KPIs, and governance for media data across marketsSupport analytics and performance measurement by ensuring data readiness for reporting tools (e.g., Looker) and optimizing campaign measurementCoordinate tracking-related projects (including AI initiatives) with cross-functional teams and external partners; document frameworks and deliverablesProvide training and upskilling on tracking best practices across markets Requisitos principales8+ years of experience in digital analytics, tracking implementation, or media dataStrong experience with GA4, tagging, pixels, and related tracking toolsSolid understanding of media ecosystems (Meta, TikTok, Google, etc.)Experience with data ecosystems (BigQuery, data pipelines, Supermetrics connectors)Experience in global environments with multiple stakeholdersBridge business and technical teamsDetail-oriented with focus on data qualityStructured and methodical problem solvingGA4taggingpixels

📌 Global Media Tracking Data Manager - barcelona
🏢 Jobrapido
📍 Barcelona