Develop and execute SEM strategies for short- and long-term growth across integral and regional markets, aligning campaigns with business goals, targets, and LTV/CAC efficiencyLead campaign management and automation across Google Ads and Microsoft Ads, including keyword expansion, ad copy and landing page testing, performance steering, and bidding processesDesign and run campaign A/B tests, causal impact studies, and geo-based incrementality experimentsLeverage automation and AI-driven workflows for campaign monitoring, alerting, and reportingMeasure and optimize performance using Looker dashboards and Snowflake-connected data modelsLink paid acquisition to incremental ROI, LTV, and cross-channel efficiencyPartner with Martech and Data teams on tracking reliability, event-level attribution, and SEM data integrationCollaborate with Design, Product, and SEO to localize ad copy, test messaging frameworks, and align campaigns with brand positioning and market nuancesDefine growth priorities, forecast performance, and communicate test learnings and recommendations to stakeholdersTest new Google Ads features and betas, including AI Max, Smart Bidding, and PMaxSynthesize experiment and data insights to inform broader marketing, LTV, and automation strategiesRequirements5+ years of SEM experience, ideally in a B2C high growth or multi market environmentAdvanced understanding of Google Ads operations and automationStrong analytical mindset, comfortable interpreting Looker dashboards & dataProven stakeholder management experienceAbility to align multiple teams (Data,



Martech, Product, and other marketing channels) around shared goals and influence decision making through clear communication and insightsWorking knowledge of tracking, attribution, and marketing data pipelinesTrack record of designing meaningful experiments and extracting scalable insightsAbility to balance analytical rigour with experimentation and innovative thinkingConfidence managing cross functional projects and presenting results to senior stakeholdersSelf-starter, highly motivated, and comfortable driving initiatives with minimal supervision in a fast paced, data rich environmentCore CompetenciesDemonstrates expertise in developing and executing SEM strategies, leveraging advanced Google Ads operations, and utilizing data analytics tools like Looker for performance optimization. Proven ability to collaborate across teams and manage cross-functional projects to drive growth and align marketing initiatives with business goals.Highest-signal resume keywordsSEM Strategy DevelopmentGoogle Ads AutomationData Analysis with LookerStakeholder ManagementCross-Functional CollaborationHard SkillsSEMGoogle AdsMicrosoft AdsA/B TestingData AnalysisAttributionCampaign ManagementPerformance OptimizationExperiment DesignBidding ProcessesSoft SkillsAnalytical MindsetClear CommunicationSelf-StarterMotivationInnovative ThinkingIndustry KeywordsB2CHigh GrowthMulti MarketCampaign MonitoringIncremental ROITools & TechnologiesLookerSnowflakeMartech ToolsAI MaxSmart Bidding
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📌 SEM Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona