Overview As Brand Manager III IBIT, you will lead multi-market publishing for VALORANT in the EMEA region, translating global vision into local, culturally resonant campaigns. You will align product direction, marketing strategy, and esports delivery to deepen player engagement and business impact. You’ll own regional publishing strategies, drive cross-functional collaboration, and manage sizable budgets to deliver authentic player experiences. This role offers influence over product decisions and GTM plans across markets, with a strong emphasis on player empathy and measurable outcomes.

Compensaciones / Beneficiosopen paid time off policyflexible work schedulesmedical, dental, and life insuranceparential leave for you and familyretirement benefits with company matchdonations to charitable organizations ResponsabilidadesDevelop and own a cohesive multi-market publishing strategy for the region aligned with global product goalsTranslate general priorities into tailored regional plans to maximize engagement and ROIRepresent the region in global product discussions, shaping decisions with regional insightLead integrated GTM plans connecting product beats, esports moments, creator activations,



and cultural opportunitiesOversee large budgets and make data-driven investment choices across marketsBuild and align cross-disciplinary teams across publishing, esports, community, creative, and commercial functionsTrack performance across campaigns and markets, applying insights to optimize strategy and executionCultivate strong relationships with regional partners, media, agencies, and key influencers to amplify impact Requisitos principales7+ years in publishing, marketing, or product management (games/tech preferred)Proven experience leading high-impact multi-market campaigns from planning to executionAbility to influence product direction with market insights and player advocacyStrong leadership with cross-functional and distributed team managementDeep understanding of FPS gaming culture and VALORANT communityExceptional communication skills in Spanish and EnglishStrong budget ownership with ROI-focused track record across marketsleadershipcross-functional collaborationcommunicationmulti-market campaign managementbudget stewardshipdata-driven decision making

📌 Senior Brand Manager IBIT – VALORANT (Barcelona)
🏢 Jobrapido
📍 Barcelona