Overview In this Senior SEM Analytics role, you will lead paid search analytics to optimize acquisition across Rover’s general brands. You’ll set the analytical agenda with SEM leaders, Finance, Data Science and Analytics Engineering, while staying hands-on with analysis. You’ll evaluate cross-brand spend, cannibalization, and incrementality to drive growth. You’ll build trusted dashboards, improve attribution, and guide bidding strategy with data-driven recommendations. This position offers impact at scale, a strong cross-functional focus, and an opportunity to shape how Rover uses data to accelerate growth.

Compensaciones / BeneficiosLong-term incentive planPension planPrivate medical insurance25 days PTOMeal allowance and flexible compensation planGym membership ResponsabilidadesGuide bidding and investment across brandsEvaluate spend allocation, marginal returns, customer lifetime value (LTV), and paybackAssess cross-brand cannibalization and identify where additional spend generates incremental growthLead experimentation and incrementality—design and analyze channel tests, geo-split experiments, and multibrand testsChoose methods,



assess statistical power and uncertainty, translate results into recommendationsStrengthen attribution and reporting—reconcile platform and internal measurement, build dashboardsPartner with engineering and Data Science on data quality, conversion signals, and customer-value inputsOwn the SEM analytics roadmap, identify questions, prioritize by business impactMentor analysts and review SQL and analytical methods, develop reusable tools and documentationBalance statistical rigor with business needs Requisitos principales6+ years of analytics experience with impactful business decisionsAdvanced SQL and strong statistical analysis skills in Python or RProven experimental design and A/B testing experience with causal inference or geo-based methodsExperience leading large analytical initiatives and influencing strategy across functionsClear communicator with ability to influence technical and non-technical audiencesStrong communication and storytellingCross-functional collaborationMentorship and leadershipSQLPython or RA/B testing and experimental design

📌 Lead Data Analyst, Marketing (SEM) - Rover.com (Barcelona)
🏢 Jobrapido
📍 Barcelona