Overview In this role you drive the MarTech ecosystem for Amazon Freight’s marketing programs across Europe, shaping lifecyle campaigns and content strategy to scale B2B customer engagement. You will lead a small team, partner with Tech and sales, and own the roadmap for website, email, and outbound communications. You’ll balance strategy with hands-on execution to improve funnel metrics and attribution. This is a high-impact chance to help Amazon Freight become a trusted freight partner at scale.

ResponsabilidadesOwn the marketing technology ecosystem as technical owner, coordinating with Tech and third-party providersSupervise a 3-person team (email outbound, content, website updates) and define their goalsOversee website upgrades and content management system enhancementsCreate a roadmap for lifecycle marketing programs to accelerate funnel progression from lead to onboarding to reactivationManage lead capture, ABM, and lead conversion tools (Pardot, Salesforce,



6sense)Develop and influence the MarTech product roadmap and strategyBuild capabilities to enable full-funnel marketing attributionMaintain dashboards for marketing and candidate quality; drive lead generation via ML toolingMeasure user journeys and website features using A/B testing and web analyticsCollaborate with Sales Operations to troubleshoot lead management integrations with marketing automation platformsEnsure best practices in marketing automation and lead training for multi-stage programs and trigger-based campaigns Requisitos principalesMarketing experience in a non-internship roleData-driven approach to marketing improvementsProficiency with Excel or Tableau for data manipulation and visualizationExperience building and scaling cross-functional programs or campaignsGo-to-market experience for consumer software or hardware productsExperience with customer segmentation and targetingExperience with email, web analytics, and CRM tools for demand generation (e.g., Marketo, Salesforce)Ability to influence and collaborate across levels and functionsCross-functional collaborationAnalytical mindsetStrategic thinkingPardotSalesforce6sense

📌 Senior Product Manager, Amazon Freight - barcelona
🏢 Jobrapido
📍 Barcelona