In this role you will lead SITA's global PR efforts, owning earned media, analyst relations, crisis communications, and internal communications. You will build and protect the company's reputation with press and analysts, crafting stories that go beyond announcements. You will maintain a crisis playbook, train spokespeople, and ensure timely, clear communication during reputational events. You will work across a general, matrixed organization to align external messaging with business goals and transformation initiatives in aviation technology.Flex Week: work from home up to 2 days/weekFlex DayFlex-Location: up to 30 days/year remote workEmployee wellbeing programs (EAP and Champion Health)Competitive benefits tailored to local marketBuild and own relationships with aviation trade media, enterprise technology press,



and mainstream outlets with a proactive storytelling focusSet the press calendar and ensure content quality based on narrative alignment and placement qualityManage analyst relations and ongoing perception tracking to influence purchasing decisionsMaintain and activate a crisis communications playbook; lead spokesperson training and ensure clear communication during eventsOversee internal communications, including employee messaging and leadership forums, ensuring organizational alignmentDevelop and implement a systematic reputation strategy using media sentiment, analyst positioning, and share of voice against competitors8-10 years in public relations with senior-level responsibility owning press relationshipsSignificant PR experience in B2B technology or similarly complex industryEstablished relationships with senior journalists in specialist trade media and strong understanding of B2B tech press dynamicsExperience managing or contributing to an analyst relations programProven crisis communications experience with demonstrated effectiveness under pressureExperience leading a small team with people management capabilities in a communications environmentStrong English writing skills at publication-ready standardcalm and decisive under pressurerelationship-driven with journalists and analystsstrong writer with clarity and precisionmedia relationsanalyst relationscrisis communications
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📌 Senior Manager, Public Relations - Barcelona
🏢 Sita - Société Internationale De Télécommunications
📍 Barcelona