As Senior Product Manager for MarTech Scale, you will lead platform and product efforts that scale Preply’s marketing channels through automation, AI, and data-driven decisions. You’ll partner with engineering, data, and marketing to deliver multi-channel solutions and open new acquisition avenues at general scale. You’ll own end-to-end product lifecycle, from vision to launch to impact, shaping how marketing technology enables growth. This role offers high visibility and the opportunity to influence Preply’s strategy in a fast-paced, AI-enabled learning marketplace.Scale paid acquisition channels by building automated, data-driven products for SEM, Display, Affiliates, and emerging channelsOwn the SEM platform from discovery to bidding, structure, and ad copy generation, driving always-on optimizationDevelop creative automation for Display across languages/regions and automate channel management for Display and AffiliatesCollaborate with channel owners to identify leverage points and turn them into repeatable productsExplore new acquisition channels (e.g., OpenAI Apps)



to stay ahead of competitorsLead AI-powered organic/AI Search with a scalable page-creation engine and SEO for AI-first rankingsShape content and structure for AI Search while evolving the page-creation engine to align with evolving search behaviorOwn landing pages and the homepage; optimize top-of-funnel experiences and conversion across channelsPartner with Growth Tribe to unify the funnel experience and run fast hypothesis-driven experimentsMake marketing AI-native by embedding AI building blocks and guardrails into platforms used by marketersLead with vision, own platform architecture, and drive cross-functional collaboration to achieve measurable business impactAt least five years of hands-on experience in Performance Marketing channel management for a high-traffic consumer site OR product management in marketing technologyExperience in MarTech, AdTech, or Analytics platforms (e.g., Google Ads, Meta Ads APIs, SEO tooling, GTM, Segment, or internal data pipelines)Knowledge of SEO and its evolution in an AI-first world
#J-18808-Ljbffr

📌 Senior Product Manager - Martech - Preply (Madrid)
🏢 Preply
📍 Madrid