Overview As Marketing Operations & Technology Specialist, you optimize and scale DocPlanner's core marketing platforms, with HubSpot at the core. You drive operations excellence and contribute to AI-powered transformations to improve efficiency. You act as a bridge between technical execution and marketing strategy, ensuring reliable data flows and platform performance. This role offers the chance to shape how marketing leverages AI and automation at scale, within a globally distributed team.

Compensaciones / BeneficiosHealthcare insuranceWellness supportGenerous time offLocal perks (meal vouchers, transport allowances, parental leave)Career growth and learning opportunitiesGlobal, diverse team and adaptable work arrangements ResponsabilidadesConfigure, maintain, and optimize marketing systems for scalability and performanceLead AI-powered workflows, agents, and emerging capabilities to automate marketing processesManage HubSpot–Salesforce sync, ensuring data integrity and alignmentDevelop and refine predictive lead scoring for better prioritization and conversionMonitor workflows and resolve errors,



especially MQLs and lead routingUse data enrichment and custom actions in workflows to enhance automationDocument processes, train users on best practices, and maintain CRM data hygieneOversee data security, governance, and GDPR compliance for marketing systemsDrive cross-platform integrations and collaborate with data teams and system adminsStay updated on data and tech changes, evaluating new solutions as neededSupport ongoing improvements to marketing tech and AI initiatives Requisitos principalesHubSpot proficiency (required)Salesforce experience a plus, especially HubSpot–Salesforce syncInterest or hands-on experience with applying AI to marketing operationsFamiliarity with predictive lead scoring, data enrichment, and custom-coded workflow actionsProven ability to manage multiple priorities with attention to detailProactive mindset with initiative and follow-throughStrong written and verbal communication in EnglishDegree in marketing, computer science, business, or related field (unknown)proactive mindsetstrong initiative and follow-throughclear communicationHubSpotSalesforceAI in marketing operations

📌 Marketing Operations and CRM Expert (Hubspot) - Docplanner (Madrid)
🏢 Jobrapido
📍 Madrid