Overview As Brand Manager for DACH, you own Factorial’s brand strategy and identity across Germany, Austria, and Switzerland. You’ll collaborate with creative, content, product marketing, and performance teams to shape the long-term vision and guide day-to-day campaigns, ensuring consistent brand presence. This senior role offers autonomy and direct impact on how the DACH market perceives Factorial. You’ll work in a fast-moving environment to translate market insights into a clear brand direction and tangible campaigns.

ResponsabilidadesDefine the brand strategy for DACH with culturally resonant positioning and tone of voiceLead end-to-end brand campaigns from concept to execution with cross-functional teamsOwn and champion brand guidelines across marketing, product, and salesManage the German visual and verbal identity across web, social, product,



and offline channels with local partnersAlign brand and product storytelling with Product Marketing across go-to-market plans in DACHMeasure brand health and market opportunities using competitor and customer insightsDrive brand consistency through briefing and oversight of creative work Requisitos principales4-5+ years in Brand Management, ideally in B2B or SaaS, with DACH exposureExpert/ proficient-level German and fluent EnglishStrategic and analytical mindset translating insights into brand directionProven experience leading campaigns from strategy through executionStrong visual identity sense and ability to brief creatives effectivelyStorytelling and presentation skills to sell ideas internally and externallyComfort with fast-changing environments and taking initiativestorytellingpresentationcollaborationbrand strategycampaign managementvisual identity

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