Overview In this senior FP&A; role, you own the B2C marketing economics framework and drive the financial narrative for growth. You partner with Growth Marketing to shape investments, forecast performance, and report to senior leadership, enabling fast, informed decisions. You build scalable models and guardrails that balance growth with ROI across paid, organic, and geo initiatives. This position sits at the heart of Preply’s data-driven growth engine and cross-functional collaboration.

Compensaciones / Beneficiosmonthly lessons allowanceLearning & Development budgethealth insurancerelocation package to Barcelonamental health support platformsGympass wellness and gym access ResponsabilidadesEnd-to-end ownership of the B2C marketing economics domain: modelling, forecasting, partnership, and executive reportingAct as the senior Finance voice in Growth Marketing planning forums; frame investment problems and land decisionsOwn the B2C marketing model for paid, organic, and brand; ensure forecast accuracy and link to acquisition, retention, and LTVLead monthly/quarterly re-forecasts with driver-based variance narrativesDevelop scenario and sensitivity analyses to stress-test ROI under various conditionsQuantify paid vs organic dynamics; define incrementality and inform budget allocationLead geo expansion analysis: sizing, investment, ramp,



and return thresholds with performance trackingBuild investment frameworks and guardrails; set spend limits and escalation triggers, adjust forecasts in real timePrepare materials for CMO/CFO-level reviews; translate model outputs into actionable narrativesLead the B2C marketing work stream in AOP and LRP cycles; own numbers and strategic assumptionsApply analytical depth and AI: perform channel-level analyses (CAC, LTV, payback) and benchmark; identify funnel risks and opportunities; use AI to automate repetitive analysis Requisitos principales8+ years in marketing analytics, growth analytics, or growth-focused FP&AExperience; in high-growth B2C or marketplace contexts with marketing analytics collaborationDeep understanding of digital marketing economics: CAC, LTV, payback, channel efficiency; MMM, attribution, incrementality testingAbility to build investment frameworks and align with business partnersStrong financial modelling skills or solid analytical foundation with quick learning abilityExceptional executive-level communicator; AI fluency at scaling level; proficient in Looker and advanced Excel/Google SheetsExecutive-level communicationCross-functional collaboration and influencing without authorityStrategic thinking and problem-solving under uncertaintyLookerExcel/Google Sheets (advanced)Financial modelling and forecasting

📌 Marketing Analytics & Finance Growth Senior Manager,C (Barcelona)
🏢 Jobrapido
📍 Barcelona