Overview In this role you drive the design, execution, and continuous optimization of end-to-end lead journeys from anonymous engagement to MQL across general brands. You balance global standards with regional needs to deliver scalable, frictionless journeys and ensure consistent capture, nurturing, scoring, and qualification. You treat lead flow as a product, governed and measured for improvement, with collaboration across sales, marketing, and analytics. This is an opportunity to shape demand generation systems that impact conversion early in the funnel and enable cross-brand efficiency.

ResponsabilidadesOwn and optimize lead journeys from anonymous engagement through MQL across global brandsDesign and govern dark-funnel capture, identification, nurturing, scoring, and qualification flowsOwn routing logic and lifecycle governance up to MQL handoffAlign lead capture and engagement across web forms, chat, messaging, call-back,



and other interaction channelsPartner with regional teams to adapt journeys to local market needs while maintaining global standardsMonitor funnel performance through MQL; diagnose bottlenecks, leakage, and growth opportunitiesGovern lead data hygiene, taxonomy, and cross-platform consistencyCollaborate with analytics to improve attribution, scoring accuracy, and funnel reporting through MQL Requisitos principalesStrong experience in demand generation operations, lead management, or marketing operationsHands-on work with marketing automation platforms, lifecycle orchestration, and lead scoringSolid understanding of CRM concepts and MQL definitions, handoff logic, and governanceExperience supporting multiple brands or regions within a shared demand generation modelAnalytical mindset with the ability to diagnose funnel issues and optimize performance through MQLClear communicator in global, cross-functional environmentsOwns complexity and communicates clearlyCollaborative across brands, regions, and functionsDocumentation and governance mindsetMarketing automation platformsLifecycle orchestrationLead scoring

📌 Marketing Operations Manager / Lead Journey (Coslada)
🏢 Jobrapido
📍 Coslada