Overview In this role, you will lead high-impact regional marketing campaigns (Africa, EE, Balkans, or SWE) by turning data into actionable growth strategies. You’ll partner with performance marketers, data engineers, and analysts to optimize all channels, drive acquisition and re-engagement, and own regional performance targets. You’ll shape strategies across Paid Social, SEM, ASA, and programmatic, while championing A/B testing and cross-functional collaboration to scale impact.

Compensaciones / Beneficiosequity planprivate health insurancemonthly Glovo creditdiscounts on transportation and foodgyms membershipsextra time off and remote work options ResponsabilidadesLead creation, development, and optimization of campaigns for a specific regionSpecialize in acquisition, activation, reactivation, and re-engagement via App Campaigns (UAC) and programmatic channelsApply hands-on,



data-driven methods to daily operations to address challenges and hit goalsCollaborate with marketers and analysts across channels to maximize impactOwn performance targets and consistently deliver growth metricsShare insights and best practices to elevate team performanceDrive continuous optimization through A/B testing and performance analysisWork cross-functionally with design, local marketing, BI, and Martech to implement winning strategies Requisitos principales3-5+ years in performance marketingStrong focus on Google App Campaigns (preferably UAC) and programmaticProven ability to scale campaigns and optimize acquisition funnels for ROASDeep understanding of digital measurement, attribution, incrementality testing, and optimizationStrong analytical mindset and translating data into insightsExperience managing large-scale campaigns and cross-team collaborationFamiliarity with analytics tools: Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, AppsflyerExcellent communicationProblem-solvingProactive mindsetGoogle App Campaigns (UAC)Programmatic advertisingPaid Social

📌 Senior Performance Marketing Specialist - barcelona
🏢 Jobrapido
📍 Barcelona