Overview As SEM Marketing Manager at Preply, you will scale and optimize integral search marketing across markets and products, using analytics, experimentation, and automation to drive sustainable growth. You’ll partner with Martech, Data, Design, Product and SEO to align campaigns with business goals and improve ROI and LTV. This role offers the chance to influence how learners and tutors engage with Preply at scale and to push innovative, AI-enabled optimization. You will lead cross-functional initiatives that shape our paid marketing strategy and performance. Join a fast-paced, data-rich environment where your insights directly impact growth.

ResponsabilidadesDevelop and execute SEM strategies for global and regional markets aligned with business goals and LTV/CAC targetsLead campaign management and automation across Google Ads and Microsoft Ads, including testing and biddingDesign and run experiments (A/B tests, geo incrementality) to improve ROI and LTVLeverage automation and AI-driven workflows for monitoring, alerting, and reportingMeasure performance with Looker dashboards and Snowflake data models, linking paid acquisition to incremental ROI and cross-channel efficiencyCollaborate with Martech and Data teams to ensure reliable tracking and attribution integrationCoordinate with Design, Product,



and SEO to localize ad copy and test messaging while maintaining brand positioningDefine growth priorities, forecast performance, and communicate test learnings to senior stakeholdersTest new Google Ads features and betas (AI Max, Smart Bidding, PMax) ahead of broader adoptionSynthesize insights to inform wider marketing, LTV, and automation strategies to drive incremental business impact Requisitos principales5+ years of SEM experience in a B2C high growth or multi-market environmentAdvanced understanding of Google Ads operations and automationStrong analytical mindset with experience interpreting Looker dashboardsProven stakeholder management experience across Data, Martech, Product and other channelsTechnical fluency with tracking, attribution, and marketing data pipelinesCurious, test-driven mindset with track record of meaningful experimentsCreative problem solver balancing analytics with experimentation and innovationCollaborative communicator with experience managing cross-functional projects and presenting results to senior stakeholdersSelf-starter with motivation to drive initiatives in a fast-paced, data-rich settingstakeholder managementcollaborationclear communicationGoogle AdsMicrosoft AdsLooker

📌 SEM Manager - Preply (Barcelona)
🏢 Jobrapido
📍 Barcelona