Overview As Payroll & Primacy Strategy Lead at Openbank in Madrid, you shape the strategy to make payroll and primary banking the core relationship with customers. You will work across Growth, Product, Marketing, Data and Operations to drive engagement, loyalty and primacy throughout the customer journey. You’ll identify growth opportunities through insights and market dynamics, delivering initiatives that boost activation, engagement and long-term value. This is a chance to influence the customer lifecycle in a fast-moving, technology-driven bank.

Compensaciones / BeneficiosBeHealthy integral wellness programmeParental leave and family-friendly programmesGlobal opportunities and broad career pathsVolunteer initiative supportCompetitive reward packageLife-stage tailored benefits ResponsabilidadesDefine and evolve Openbank's payroll and primacy strategy using customer insights, market trends and competitive analysisDesign initiatives to improve payroll conversion, engagement, transaction recurrence and long-term loyaltyAnalyze end-to-end payroll journey to identify levers across commercial, digital and communicationsMonitor KPIs related to payroll,



engagement and primacy; extract insights for decision making and risk/opportunity detectionPrioritize strategic initiatives balancing customer experience, impact and primacy objectivesLead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology for timely delivery Requisitos principales5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy in Banking/Financial Services or Digital businessesProven track record designing customer engagement or commercial strategies based on dataExperience analyzing performance, customer behavior and KPIsExperience leading cross-functional strategic initiativesBackground in digital banking or customer lifecycle strategies is highly valuedStructured problem solvingOwnership and accountabilityRigour and attention to detailStrong analytical skills translating data into strategic decisionsCross-functional coordination and stakeholder managementStrategic vision for customer engagement, loyalty and primacy

📌 Payroll & Primacy Strategy Lead - Growth (Openbank) - Grupo Santander (Madrid)
🏢 Jobrapido
📍 Madrid