Overview In this role you will drive the hands-on planning, execution, and optimization of paid search campaigns for the US and Canada from Barcelona. You will work across multiple lines of business, collaborating with cross-functional teams to deliver measurable results and support broader NAM paid search initiatives. Expect to analyze performance, run A/B tests, manage audiences, and keep campaigns efficient while adapting to platform changes. This is an opportunity to shape regional search programs within a vibrant, international environment.

Compensaciones / Beneficioscompetitive salary (35k to 40k) + bonusfull-time permanent contracthybrid model (1 day/wk in office)wellness & fun activitiesVIP district and rental car discountslife insurance after 6 months ResponsabilidadesExecute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian marketsImplement campaign changes including ad copy updates, keyword additions and exclusions, bid adjustments, and extension managementConduct regular Search Query Report (SQR) analysis to identify negative keywords and new search term opportunitiesMonitor campaign performance daily, flagging anomalies and escalating issues to the Senior Paid Search SpecialistBuild and maintain performance reports, translating data into clear, actionable insights for internal stakeholdersSupport A/B testing of ad copy, landing pages,



and targeting parameters, documenting results and recommendationsAssist with audience management, including remarketing lists and audience segmentation across campaignsSupport the implementation of GDN, YouTube, and Demand Gen campaigns as directedAssist with budget tracking and pacing, flagging overspend or under pacing risks in a timely mannerStay up to date with platform changes, new features, and paid search best practices Requisitos principales2+ years of hands-on experience in paid search, managing campaigns in Google Ads and Microsoft AdsWorking knowledge of SA360 (Search Ads 360) for campaign management and reportingSolid understanding of bidding strategies, match types, and keyword optimizationExperience conducting SQR analysis and managing keyword listsStrong analytical skills with the ability to interpret performance data and produce clear reportsFamiliarity with digital measurement platforms such as Google Analytics 4 (GA4), Campaign Manager 360 (CM360), or Adobe AnalyticsExperience with A/B testing and a methodical approach to optimizationHigh attention to detail and ability to manage multiple campaigns simultaneouslyGood communication skills and ability to work effectively within a teamNative or fluent English speakerstrong communicationinterpersonal collaborationdetail-orientedGoogle AdsMicrosoft AdsSA360

📌 Paid Search Specialist - Avis Budget Group (Barcelona)
🏢 Jobrapido
📍 Barcelona