Senior Retail Manager

Type: Full-time

About the role We are looking for a senior retail leader to own our overseas retail business end-to-end. You will translate HQ strategy into locally executable plans, take full responsibility for P&L;, and build the systems and teams that grow market share. This is a hands-on leadership role for someone who can operate both strategically and down at the store level.

What you'll do

• Own the retail P&L; for the market: break down annual/quarterly targets from HQ into country, channel and team-level KPIs; run weekly/monthly business reviews and drive results to close.

• Manage the full budget cycle – channel, POSM, marketing, staffing and materials – with strict ROI tracking, monthly cost-efficiency reviews and zero tolerance for wasteful spend.

• Build a data-driven operating rhythm across sell-in, sell-through, conversion, repeat rate and per-store output; spot bottlenecks from data and turn them into closed-loop action plans.

• Set up and maintain a standardized store-tiering system covering merchandising, service, inventory turns and store image; oversee POSM and brand fixture rollout with regular field audits.

• Translate HQ strategy into local execution, adapting for local compliance,



consumer habits and channel reality; align the local team on goals and rhythm so strategy lands without distortion.

• Equip and energize the frontline: run a tiered training system (sales scripts, store ops, store management) and build a fair, competitive performance & incentive structure to lift productivity.

What we're looking for

• Bachelor's degree or above; Marketing, International Trade, Business English or Business Management preferred.

• 5+ years in overseas retail operations, channel or sales management; experience in e-cigarette/vaping, consumer electronics, smart hardware or FMCG is a plus; familiarity with target-market channel rules, compliance and consumer habits is a strong plus.

• Proven P&L; ownership: ability to break down targets, build budgets, control costs and do ROI analysis with accountability for revenue, profit and efficiency.

• Strong data instinct – can read retail/terminal data, find the bottleneck and drive execution to close.

• Mature people leadership, training and incentive experience; ability to localize HQ strategy and deliver under a multi-market, multi-task environment.

• Fluent English as working language; results-driven, logical, resilient, willing to be at the frontline and travel.

📌 Senior Retail Manager (Castro)
🏢 Smoore
📍 Castro