¡Hi! ¡We are Cheil Spain!

Cheil Spain is an integrated marketing and advertising agency and part of Cheil Worldwide, one of the world's leading global agency networks.

We combine creativity, strategy, data, technology and production to create connected experiences that generate meaningful impact for brands and consumers.

We are looking for an experienced Social Media Project Lead to join our team in Madrid and take a key leadership role within one of our major international accounts.

This is a senior, highly client-facing position combining Social Media leadership, content excellence and strong Project Management capabilities . The successful candidate will coordinate the social media team, act as a trusted partner to the client and connect international strategy with locally relevant social content across the European market.

Your role at Cheil: Social Media Project Lead

What we are looking for?

As Social Media Project Lead , you will be responsible for leading the day-to-day Social Media operation, ensuring that strategy, creativity, execution and delivery come together seamlessly.

You will work closely with the client and coordinate multidisciplinary internal teams including Social Media, Strategy, Creative, Production and Analytics.

Beyond managing the day-to-day activity, we are looking for someone capable of challenging briefs, identifying opportunities and continuously raising the creative and strategic standard of the work.

Client Leadership & Strategic Partnership:

- Act as a senior day-to-day Social Media partner for the client , building a trusted and proactive relationship.
- Understand the client's business,



marketing priorities and communication challenges and translate them into actionable Social Media initiatives.
- Lead Social Media meetings, presentations and key conversations with senior client stakeholders.
- Advise the client on Social Media best practices, emerging platforms, cultural trends and new opportunities.
- Challenge briefs constructively and proactively identify opportunities where Social Media can add greater value to the business.
- Ensure alignment between integral, European and local priorities.

International Content Adaptation:
- Lead and manage the adaptation of international Social Media content for the Spanish market and other European requirements when necessary.
- Evaluate global assets from a Social Media perspective, identifying how they should be adapted to maximize local relevance and platform effectiveness.
- Coordinate workflows, approvals, localization and delivery of international content.
- Ensure that global brand consistency is maintained without losing local cultural and Social Media relevance.
- Identify opportunities to improve international content rather than approaching localization as a purely operational adaptation process.

Local Content & Creative Excellence:
- Proactively identify,



propose and lead locally relevant Social Media content opportunities .
- Translate local cultural insights, conversations, trends and audience behaviors into strong Social Media ideas.
- Work closely with Creative and Production teams to develop social-first content designed specifically for each platform.
- Push for creative excellence, ensuring that content is relevant, distinctive and capable of generating meaningful engagement with audiences.
- Identify opportunities around real-time content, trends, creators, formats, emerging platforms and new technologies.
- Balance global brand consistency with the need to remain culturally relevant at local level.

Team Leadership:
- Coordinate and provide day-to-day leadership to the Social Media team.
- Set priorities, distribute workloads and ensure clarity of responsibilities across the team.
- Mentor and support team members, helping them develop both strategically and professionally.
- Create a collaborative environment where strategy, creativity, community management, content creation and analytics work as one integrated Social Media team.
- Ensure consistently high standards across every deliverable.

Project Management & Delivery:

A core part of this position will be ensuring that a complex Social Media operation runs efficiently.

You will:

- Own project planning across multiple simultaneous Social Media workstreams.
- Define priorities, timelines, responsibilities and delivery milestones.
- Coordinate internal stakeholders across Creative, Production, Strategy, Analytics,

📌 Social Media Project Lead (Madrid)
🏢 Tamarind Intelligence
📍 Madrid