In this role you will define and drive Openbank's customer acquisition strategy, shaping long-term growth across the end-to-end journey. You will work with cross-functional teams to translate insights into measurable outcomes, balancing growth with efficiency. The role combines market analysis, customer understanding, and strategic decision-making to elevate our acquisition proposition. You join a fast-moving, collaborative team focused on digital transformation and innovation in banking.

BeHealthy wellness programmeParental leave and childcare supportFamily-friendly programmesGlobal opportunities and broad career pathsVolunteering opportunitiesCompetitive reward packageDefine and evolve Openbank's customer acquisition strategy with market analysis,



benchmarking and customer insightsDesign differentiated commercial initiatives and long-term acquisition propositions aligned with the value propositionAnalyze end-to-end acquisition funnel to identify conversion opportunities and optimizationsMonitor acquisition KPIs and commercial performance to inform decisions and flag risks/opportunitiesPrioritize strategic initiatives and budget allocation balancing growth, quality, and efficiencyLead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology teams for timely delivery5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy in Banking, Financial Services or Digital businessesProven experience defining growth strategies based on data and insightsExperience analyzing business performance, customer behavior and KPIsExperience leading cross-functional strategic initiatives with multiple stakeholdersPrevious experience in digital banking, customer acquisition or digital growth environments (valued)Structured Problem SolvingOwnership & AccountabilityRigor and attention to detailCRM & Digital Marketing ecosystems (preferred)Banking Products & Customer Lifecycle (preferred)Strong analytical skills and ability to translate data into strategic decisionsCustomer Acquisition Strategy Lead - Growth (Openbank) - Grupo Santander madrid, es

📌 Customer Acquisition Strategy Lead - Growth (Openbank) - Grupo Santander (Madrid)
🏢 Grupo Santander
📍 Madrid