We're looking for a highly technical, data-driven Marketing Operations Lead to own and scale our marketing operations function across the businessThis role sits at the center of Marketing, Sales and RevOps, ensuring our systems, processes and data work seamlessly together to power demand generation, customer lifecycle marketing, reporting and revenue growthYou'll own our marketing technology ecosystem, optimize our lead management infrastructure, build scalable automations, maintain CRM health, and provide the reporting and insights that enable the marketing team to make better decisionsThis is a hands‐on role for someone who enjoys solving complex operational challenges, building efficient systems, and turning manual processes into automated workflowsIf you enjoy connecting platforms, cleaning messy data, building intelligent automations and enabling high‐performing marketing teams, we'd love to meet youOwn the marketing operations ecosystem: Manage and continuously optimize our core martech stack, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools, ensuring systems are scalable, connected and fit for purposeBuild and optimize automation: Design and manage workflows, lead routing, scoring, lifecycle processes and other automations that improve campaign execution, lead management and operational efficiencyOwn CRM & data quality: Ensure the accuracy, consistency and health of our marketing database through segmentation, deduplication, enrichment, data governance and ongoing CRM optimizationEnable campaigns & lifecycle marketing:



Support the marketing team with the operational setup and QA of emails, forms, landing pages, lists, workflows and nurturing programs, ensuring campaigns are properly tracked and optimizedDrive reporting & analytics: Build and maintain dashboards and reporting that provide visibility into funnel performance, campaign effectiveness, attribution, pipeline generation and key marketing KPIsManage integrations & data flows: Build and maintain integrations between HubSpot, Zoho, website, product and third‐party platforms using tools such as Zapier, APIs (Domo and others) and webhooks, working closely with Product, Engineering and RevOps where neededImprove processes & scalability: Identify operational bottlenecks and opportunities for automation, standardization and AI‐enabled efficiencies, continuously improving how Marketing operates and scalesPartner cross‐functionally: Work closely with Marketing, Sales, RevOps, Product and Engineering to ensure strong alignment across systems, processes, data and the overall customer journeyBenefitsBuild something that changes the worldFriendly,



get ship done environmentWork alongside outstanding talentsTeam building events (that don't suck)ESOP packagesStrong understanding of marketing attribution and funnel analyticsStrong experience managing CRM platforms (Zoho CRM experience is highly preferred)Advanced reporting and dashboard creation experienceIntegrations5+ years of marketing operations experience, preferably B2B (SaaS preferred)Operations HubStrong ability to juggle multiple projects, stay organized, and prioritize quicklyCustom objectsWorkflowsAbility to think about customer journeys beyond open rates and click through ratesTeam player with excellent analytical and problem-solving skillsAutomationReportingMarketing HubExperience with lifecycle marketing, lead management and CRM architectureDetail-oriented with strong technical and analytical skills and knowledge of BI toolsExtensive experience working with HubSpot: Extensive experience building integrations using Zapier or similar automation platformsHighly competent Hubspot specialistBA in marketing, business, communications, technology or similar areaExperience with a variety of tools (Domo, Zoho, Zapier)Experience with Google Tag Manager and GA4Experience with BI platforms such as Looker Studio, Tableau or Power BIFamiliarity with SQL or querying marketing dataKnowledge of APIs and webhook integrationsExperience implementing AI-powered marketing workflows and automationUnderstanding of data privacy regulations (GDPR, consent management and data governance)Experience supporting international or multi-product marketing teamsExcellent English - Written and verbal skills

📌 Marketing Operations Lead (Barcelona)
🏢 WebCargo
📍 Barcelona